Performance Marketing Account Director (Ecommerce)

London (Hybrid – 2 days per week in-office)

Salary up to £60K

About the Role

We’re looking for a Performance Marketing Account Director to lead strategic ecommerce client relationships within a fast-paced agency environment. You’ll be responsible for driving profitable growth for leading ecommerce brands, owning senior client relationships, and guiding internal teams to deliver best-in-class performance marketing outcomes.

This role is ideal for a commercially minded performance leader who combines deep ecommerce expertise with strong client presence and people leadership.

Key Responsibilities

Client Leadership & Account Growth

• Act as the senior strategic lead across a portfolio of ecommerce clients, serving as a trusted advisor to senior and C-suite stakeholders
• Own overall account performance, retention, and commercial growth
• Lead quarterly business reviews, annual planning, and roadmap development
• Identify and convert opportunities for upsell and expanded scope across channels, markets, and capabilities

Performance Strategy (Ecommerce-Focused)

• Develop and oversee full-funnel performance marketing strategies with a strong ecommerce focus
• Lead strategy across paid search, paid social, shopping, marketplaces, affiliates, display, and CRO
• Ensure alignment to ecommerce KPIs including ROAS, CAC, LTV, AOV, revenue growth, and profitability
• Guide testing frameworks across creative, audience strategy, feed optimisation, landing pages, and onsite conversion
• Stay close to platform updates, ecommerce trends, and attribution developments

Team Leadership & Agency Collaboration

• Line manage and mentor Account Managers, Strategists, and Performance Leads
• Set clear standards for account quality, strategic thinking, and client communication
• Work closely with channel specialists, creative, analytics, and data teams to ensure seamless execution
• Foster a high-performance, collaborative, and development-focused team culture

Commercial & Operational Ownership

• Own account forecasting, budgeting, and margin management
• Ensure accurate pacing, billing, and resourcing across accounts
• Balance client outcomes with agency profitability and sustainable growth
• Contribute to agency-wide performance marketing best practices and processes