National Account Manager – FMCG

We are representing a fast-growing, product-led organisation seeking a commercially driven National Account Manager to strengthen its retail partnerships and accelerate new business growth. This role is ideal for a relationship-led commercial professional who excels at identifying opportunities, developing tailored solutions, and delivering consistent, measurable results. You will act as a key interface between retail customers and the company’s internal sourcing, marketing and supply chain functions — ensuring every solution reflects the organisation’s reputation for quality, value and market expertise.

Key Responsibilities

Account Management

• Manage and grow existing retail accounts, driving satisfaction, loyalty and commercial performance.
• Serve as the primary point of contact, ensuring smooth day-to-day operations and rapid issue resolution.
• Develop a deep understanding of each customer’s business needs and create strategic, results-focused solutions.
• Analyse account performance and implement growth strategies to maximise revenue and margin.

New Business Development

• Identify and secure new business opportunities within the UK retail market.
• Build and maintain a strong pipeline through networking, research and proactive outreach.
• Deliver compelling value propositions and manage the full sales process from pitch to close.
• Lead strategic business development initiatives to expand the company’s footprint across key retail channels.

Sales & Performance

• Consistently achieve or exceed agreed sales targets across both existing and new accounts.
• Provide accurate forecasts, reporting and insight to senior leadership.
• Collaborate closely with sourcing, marketing and product teams to ensure market-relevant solutions and category alignment.

Collaboration & Insight

• Work cross-functionally to ensure customer projects are delivered on time, within scope and aligned to commercial expectations.
• Communicate market intelligence and customer feedback to help shape future product and service offerings.

Candidate Profile

• Proven experience in national account management, ideally within FMCG, retail or closely related consumer goods sectors.
• Demonstrated success in new business development and delivering sustained sales growth.
• Exceptional communication skills and the ability to build strong client relationships at all levels.
• Highly commercial, self-motivated and driven by results.
• Strong organisational ability with confidence managing multiple priorities in a fast-paced environment.
• Strategic thinker with a solutions-focused mindset and strong problem-solving skills.
• Competent user of CRM systems and Microsoft Office tools (Excel, PowerPoint, Word, SharePoint).
• Full UK driving licence and willingness to travel nationally for client meetings.

Desirable Attributes

• Experience partnering directly with retail or wholesale customers.
• Understanding of retail trends, category dynamics and competitor landscape.
• Relevant qualifications in business, sales or marketing (advantageous but not essential).

Why This Opportunity Stands Out

• Competitive base salary with car allowance and performance incentives.
• Hybrid working model with a balance of office and home flexibility.
• Supportive, collaborative culture focused on high performance and continuous improvement.
• Strong investment in professional development and future career progression.
• Join a values-driven organisation recognised for its commitment to value, passion and product expertise.

Contact peterjackson@talentmagpie.com for more information