Motorcycle Sales Manager & Team Leader

Location: John Banks Motorcycles – Colchester

Full-Time | Permanent

Competitive Salary | Basic circa £50,000 + Performance Bonus

John Banks Group, one of East Anglia’s most established and respected family-run dealer groups, is seeking an experienced Motorcycle Sales Manager and Team Leader to lead our flagship Colchester Dream Dealership.

This is a senior leadership role responsible for overseeing all new and used motorcycle sales operations including road bikes, off-road motocross bikes and pre-owned stock. You will manage a high-performing sales team, control stock processes, and ensure a first-class customer experience across a busy, high-profile motorcycle centre.

If you are an experienced manager, a long-term motorcycle rider with a clean licence, and a confident leader with a track record of driving sales performance, we would like to hear from you.

Key Responsibilities

• Lead all sales operations for new motorcycles, used motorcycles, and off-road motocross products

• Manage, coach and develop a strong sales team to achieve agreed performance targets

• Deliver sales growth across new, used, off-road, finance, accessories and value-added products

• Oversee complete stock control, pricing, merchandising and preparation of all motorcycles

• Maintain accurate, timely listing of new and used stock including imagery, videos and descriptions

• Ensure exceptional customer experience (CSI) and uphold high presentation standards

• Drive structured enquiry management and follow-up processes

• Ensure all sales processes, regulatory requirements and documentation are fully compliant

• Promote and support digital visibility including social media content, online engagement and video walkarounds

• Maintain excellent working relationships with manufacturers and internal departments

• Uphold professional behavioural standards and lead by example within the dealership

What We’re Looking For

• Minimum 3–5 years of management or team leader experience within automotive or motorcycle retail

• A passionate and experienced motorcycle rider with strong product knowledge

• A proven ability to lead, motivate and build high-performing sales teams

• Strong communication, coaching and organisational skills

• Excellent understanding of sales processes, compliance and customer service standards

• Confident in digital retailing, social media content creation and CRM usage

• Experience managing stock control and achieving strong stock turn performance

• A proactive, hands-on approach with high attention to detail

• Must live within reasonable commuting distance of Colchester or be willing to relocate

What We Offer

• Competitive basic salary circa £50,000 per annum - negotiable.

• Strong bonus structure linked to sales performance, stock control, leadership and CSI

• Annual consistency bonus for meeting quarterly performance targets

• Long-established, family-run Group with over 50 years of heritage

• Full training provided via John Banks Group and manufacturer programmes

• Excellent long-term career progression opportunities

• Staff discounts and access to multiple franchise products

Why Join John Banks Motorcycles – Colchester

Our Colchester Motorcycle Centre is a recognised “Dream Dealership,” offering new and used motorcycles, off-road motocross and enduro bikes, electric performance products and a large multi-brand selection. We are known for delivering expert advice, exceptional service and a community-focused environment.

You will be joining a dealership with strong brand relationships, a loyal customer base and exciting growth opportunities across both road and off-road sectors.

How to Apply

To apply, please send your CV and a short covering letter to:

recruitment@johnbanks.co.uk

For further information, contact:

Sam Long – HR Manager | 07714 137318