Mobile App Marketing Manager

New Yesterday

Job Description

An exciting opportunity has arisen for a Mobile App Marketing Manager to join a highly successful global iGaming business. This role offers the chance to deliver high-impact mobile campaigns in fast-growing markets while developing your career within one of the worlds largest iGaming organisations.
Benefits:

  • 24 days annual leave, with additional days after 3 years
  • Hybrid working (3 days office, 2 days home)
  • Annual bonus (post-probation)
  • Private healthcare and life insurance (post-probation)
  • Company pension scheme
  • Regular company activities including lunches, gatherings and events
What youll be doing as Mobile App Marketing Manager
  • Plan, execute and optimise mobile marketing campaigns across markets including Spain, Brazil, Mexico and others
  • Manage direct platform activity and external partnerships across key channels such as App-to-App Display, Mobile DSPs, ASA, UAC and Facebook Campaigns
  • Monitor mobile performance KPIs including growth, conversion rates, CPA and LTV
  • Report performance daily, weekly and monthly to relevant stakeholders
  • Support complex growth strategies including fraud identification, ASO, creative optimisation and CRO
  • Test new marketing channels to expand performance reach
  • Assist with in-housing additional markets as per the internal 20252026 migration plan
  • Develop tracking and measurement systems with BI/MA and wider teams
What were looking for in a Mobile App Marketing Manager
  • Extensive experience in Mobile Marketing in the UK; additional markets a bonus
  • iGaming industry experience (advantageous)
  • Background in a digital performance agency (desirable)
  • Hands-on experience with Mobile Ad Networks, DSPs, ASA, Google Ads and Facebook Ads
  • Strong understanding of tools including AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial), TrafficGuard/P360, Firebase and GA4
  • Experience in digital marketing planning and forecasting
  • Ability to work with multinational teams and understand cultural/regulatory differences
This is a standout opportunity to drive high-impact mobile campaigns in a rapidly growing global business while further developing your marketing expertise.
To apply for this role as Mobile App Marketing Manager, please click apply online and upload an updated copy of your CV.
Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.

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Location:
London
Job Type:
FullTime
Category:
Business

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