Media Relations Senior Account Executive

Join to apply for the Media Relations Senior Account Executive role at Royal Caribbean Group

Media Relations Senior Account Executive

3 days ago Be among the first 25 applicants

Join to apply for the Media Relations Senior Account Executive role at Royal Caribbean Group

Journey with us!

Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Contract - 12 months fixed term.

Hybrid - Weybridge, UK.

Journey with us!

Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary

This is an important, strategic role in the implementation of public relations programmes designed to create and maintain a favourable public image for the organisation. The Media Relations Executive should be a communications and public relations professional, capable of assisting in directing projects and project teams, and producing content of the highest calibre. The position may focus on any of several professional areas, including media and influencer relations, storytelling, press tours, PR agency relations and event support and staffing.

Essential Duties And Responsibilities

• Support in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products & services, and events, including pitching and engaging reporters, facilitating media interviews and support for executives
• Build and maintain key professional relationships with significant media outlets and key journalists
• Support in directing the activities of external agencies and internal teams as needed
• Independently develop and execute appropriate strategies to address communications challenges
• Oversee significant communications programmes, which may include promotions, press trips, press conferences, executive briefings
• Handle incoming media inquiries and responses
• Create innovative approaches to generating coverage in the media, draft press releases, talking points and statements
• Track press coverage and write coverage reports analysing the output and success of media relations efforts.
• Plan and implement group and individual press trips and liaise with appropriate personnel on requests
• Stay abreast of latest industry developments, trends, and shifts in the travel industry
• Partners with leadership on budget/expense control and reporting, department and/or brand related
• Occasional travel
  
  

• 5-7 years of PR agency, public relations, journalism or corporate communications experience
• Bachelor's degree in related field or equivalent preferred
• Experience with media relations
• Strong skills in pitching and comfortable reaching out to top tier media
• Flexibility to work outside normal hours and travel as appropriate (domestic & international)
• Experience in travel industry and working for a global company preferred
• Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media
• Strong planning capabilities to identify and prioritise communication strategies and activities as well as to meet the deadlines required to support media and business needs
• Strong writing skills – message creation experience a plus
• Understanding of social media, influencers and emerging media with a wealth of creative ideas
• Finger on the pulse - always up to date with trends, both inside and outside our industry
• Outstanding English language proficiency. Proficiency in Spanish desirable
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Travel Arrangements

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