Senior Marketing Executive

Winchester, Hampshire ( 5 days office-based)

Salary £35,000 - £38,000

Talent Hub is working in partnership with a successful company looking for a self-motivated Senior Marketing Executive (potential to become manager) to drive B2B marketing activity and lead generation.

This role is ideal for someone who brings ideas, creativity, and a commercial focus, with proven experience in CRM, lead generation, and working closely with sales teams. You’ll play a key role in delivering campaigns that generate measurable business growth.

The responsibilities for this Senior Marketing Executive job include:

• Deliver multi-channel B2B marketing campaigns across email, LinkedIn and web
• Drive lead generation activity, working with the sales team and delivering campaigns
• Create engaging content, including emails, social posts, case studies and lead magnets
• Manage and optimise CRM (HubSpot), including lists, workflows and automation
• Build and maintain campaign reporting dashboards and performance insights
• Work closely with sales teams to align marketing activity with pipeline goals
• Update and optimise website and landing pages for conversion
• Coordinate with external agencies and internal stakeholders to deliver campaigns
• Track and analyse campaign performance, identifying improvements and opportunities
• Support marketing budget tracking and ensure activity delivers ROI

For this Senior Marketing job, you should have:

• At least 3 years’ experience in a B2B marketing role
• Proven experience in lead generation and campaign delivery
• Strong working knowledge of CRM systems (HubSpot preferred)
• Experience collaborating with sales teams to drive pipeline growth
• Confident in creating marketing content across email and LinkedIn
• Analytical mindset with the ability to interpret campaign performance data
• Highly organised with strong project management skills
• Proactive, creative thinker with a commercial, results-driven approach

Why Apply?

• Join a stable, long-standing family business with a strong market presence
• Be part of a growing, ambitious marketing function
• Opportunity to make a visible impact on business growth
• Work in a collaborative, office-based environment with close sales alignment