Company Description Pathway CTM is an organisation that looks to drive young people to find the right pathway to kickstart their career! Aiming to inform, inspire and support in all work that we do both internally and externally. We go beyond events and job boards. Our mission is to connect career-conscious students from diverse and underrepresented backgrounds with meaningful opportunities. Through one-to-one support across the application process, we help young talent realise their potential. We are a young, ambitious team driven by impact, and we’re growing. Role Description Marketing & Events Executive (Full-time Hybrid, based in Pimlico, London – 2 days per week working from home) This role sits at the heart of our growth. You will plan and deliver events that connect students with career opportunities, while driving marketing campaigns to grow our programme audience, including students, parents and teachers. You will take ownership of event delivery, student acquisition activity, and the promotion of all programmes through effective, creative marketing. We’re looking for someone who

Has experience in event marketing, communications or campaign delivery. Can plan, coordinate and execute events to a high standard. Is confident creating engaging content and promotional materials. Is highly organised, detail‑oriented, and takes ownership of outcomes. Enjoys working across teams, including supporting sales initiatives and partnerships. Has experience or interest in engaging Gen Z audiences, ages 13–21.

Core Responsibilities: Events Management

Manage and upload events and job opportunities on the website. Set up and run webinars (Zoom & Teams). Create promotional assets (Canva). Schedule and manage social media content (LinkedIn, Instagram, TikTok). Deliver email campaigns via Zoho (for Students, Teachers, Parents). Manage WhatsApp communications and CRM automation flows. Drive registrations and attendance for events. Report weekly on registrations, attendance and conversion rates.

Secondary Responsibilities: Student Acquisition

Support student sign‑ups through campaigns and events. Contribute ideas for new campaigns and growth initiatives. Represent Pathway CTM at school and partner events. Grow social media presence through consistent organic content. Capture and produce content, including team‑led and founder‑led content.

Additional Skills

Basic understanding of paid social (Meta). Comfortable filming content (phone or camera). Basic video editing (short‑form content). Awareness of social media trends. Basic website CMS experience.

Benefits

Hybrid working (3 days office, 2 days from home) 25 days annual leave + bank holidays Enhanced Maternity & Paternity Company bonus scheme Opportunity to take ownership of campaigns and events from day one Regular team socials and a collaborative, mission‑driven culture Access to industry events and networking opportunities Creative freedom to test new ideas and build your portfolio

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