About the RoleThis is a senior leadership role for a dynamic marketer and business builder who thrives in fast-paced, high-growth environments. This is a Country-based role that works with the Global category teams to drive brand strategies and in-market execution for Deliciously Ella (Local / Global Brand), Organix (Local Brand), and Goodies (Global Brand). You will lead all aspects of local marketing, including brand and communication strategy, portfolio management, innovation pipeline, P&L ownership, and team leadership, with a Marketing budget of c. £3m. You’ll collaborate cross-functionally with Sales, Finance, R&D, Quality, and Operations to execute business strategies with excellence.The Marketing Director Hero UK&I is a pivotal member of the UKI Senior Leadership Team, reporting to the General Manager. The Marketing Director will also be a key member of the Hero Group Marketing Leadership Team, with the opportunity to engage with peers across markets and collaborate closely with our group centres of expertise (e.g. Consumer Insights, Marketing Excellence).The TeamYou’ll be leading a dynamic team of three Marketing Managers and a total of 16 talented professionals. The team is responsible for connecting the brand purpose to business strategy through marketing plan development and activation, content creation and communications. We have two in-house designers, and we specialise in digital marketing and content with a history of creating an engaged and active community, particularly with Deliciously Ella.Key ResponsibilitiesLead the local brand execution for Deliciously Ella, Organix, and Goodies, ensuring compelling, purpose-driven brand building rooted in consumer insight and driving long term growth.Fully own Organix brand development and positioning (a local UKI brand) in collaboration with our Group Category team.Develop and execute integrated marketing plans across retail, digital, media, and influencer channels for all brands, elevating brand equity and consumer engagement.Own UK portfolio management, identifying opportunities for innovation, renovation, and brand repositioning, in partnership with Category and R&D teams.Work closely with Category, Sales, R&D, and Finance teams to align marketing strategies with overall business objectives and drive measurable impact.Champion operational marketing excellence, translating consumer and market data into actionable strategies that deliver trial, conversion, and growth.Provide inspiring leadership to the marketing team, supporting professional development, performance feedback, and day-to-day coaching.Manage marketing budgets, business planning, and forecasting, ensuring optimal allocation of resources for brand and category growth.Engage effectively with internal and external stakeholders, fostering strong relationships and cross-functional collaboration.About You – skills and experiencesExtensive experience (10+ years) in FMCG marketing and brand management, with a proven track record across both large matrix global organisations and SMEs.Experience in, and strong understanding of, working in a category-led operating model.Demonstrated expertise in local marketing and brand building, operational marketing, and portfolio management.Experience in both nurturing brands from start-up phase to creating growth and brand love for established household names.Strong digital awareness and capability for leading the creation of highly engaging content.Strong stakeholder management and relationship-building skills, with the ability to influence and engage across all organisational levels.Prior experience in a local leadership team would be a strong plus.Highly analytical, with proficiency in market and consumer insight tools and a continuous improvement mindset.Experience leading and motivating teams towards shared goals, fostering a culture of collaboration and innovation.Outstanding communication, presentation, and facilitation skills.About You - Personal AttributesA fast adopter who embraces change and adapts to evolving business needs.A strategic thinker who is decisive, proactive, and results oriented.An inclusive leader, able to empower others and build energy and enthusiasm within the team.A relationship builder, skilled at navigating complex environments and driving consensus.Where you’ll workYou’ll be based in our London office on Tottenham Court Road. Your team will be located across London and Bournemouth, meaning you’ll need to travel to Bournemouth around 1-2 times a month (an overnight stay and travel will be covered by the company). You may also be expected to travel abroad from time to time for Hero Group meetings. We have a flexible hybrid working policy, with a minimum of two days per week in the office, but we encourage our team to be together as much as possible.What We Offer25 days holiday + bank holidays + your birthday offPrivate Medical Insurance from day one (plus dental and optical fund)Life Assurance and Income ProtectionContributory pension scheme starting with 5% employer contribution, moving to 10% with service, and access to free pension adviceEnhanced maternity and paternity payAccess to Grocery Aid employee assistance resources.Massages & Reflexology when you are in our Bournemouth officePsycle Classes when you are in our London officeSalary sacrificd schemes: Childcare support, Home & Tech, Bike to Work and Electric Car SchemesOn-site parking at our Bournemouth OfficeHybrid Working and Flexible Bank HolidaysSummer hours in July and AugustOffice perks including team breakfasts and lunches and snacks from all our UK brandsLearning Opportunities and Study LeaveFree Deliciously Ella App Access for you and five friends and familyEqual Opportunity StatementHero UK&I is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected category under applicable laws. #J-18808-Ljbffr