Key Account Director

Purpose

To own and lead Edyn's tours and groups sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across the tour operators and group travel sectors in all relevant markets.

Reporting To

Global Director Key Accounts

Location & Hours

Based at our London offices – 5 days a week.

Responsibilities

• Own and manage strategic relationships with key tour operators and group travel providers to maximise commercial value and brand loyalty.
• Develop and execute a proactive tours and groups sales strategy, focused on driving revenue and optimising distribution.
• Shape and deliver growth plans for key regions, leveraging market insights and group travel demand data.
• Lead commercial negotiations, rate strategy and joint initiatives with tour operators and group travel partners to optimise visibility and conversion.
• Drive tours and groups performance, including preferred partnership programmes and strategic alliances with organisations.
• Collaborate cross‑functionally with revenue, marketing and operations teams to align commercial goals and tactical execution.
• Analyse performance across all tours and groups channels, using insights to refine strategy and report on ROI.
• Represent Edyn at key industry events and conferences, building visibility and driving influence within the tours and groups sector.
• Identify and develop new tour operator and group travel partnerships, supporting growth and expansion into untapped markets and sectors.

Experience

• Significant experience managing strategic tour operator and group travel partnerships in hospitality looking after £3m plus of annual business.
• At least 5 years' experience in the hotel sector with a focus on tours and groups.
• Proven track record of driving revenue and brand exposure through tour operators, group travel providers and wholesale channels.
• Deep understanding of group booking processes, tour series contracting and distribution strategies.
• Experience managing regional, national and international tour operator accounts with a commercial lens.
• Minimum 7 years in senior sales or account management roles in fast‑paced, commercially focused businesses.
• Strong knowledge of the tourism landscape and group travel markets.

Skills

• Strong communicator with excellent stakeholder and partner management skills.
• Strategic thinker with a high level of commercial acumen and a results‑driven mindset.
• Confident negotiator with experience in group rate and contract management.
• Highly analytical and comfortable using performance data to shape sales activity.
• Proficient in sales, CRM and reporting platforms.
• Excellent knowledge of tourism industry and group travel procurement practices.

Attributes

• Entrepreneurial and commercially proactive, with a clear focus on growth.
• Client and brand‑focused, with a solutions‑driven approach.
• Self‑motivated, collaborative and able to lead initiatives independently.
• Well‑connected within tour operator and group travel landscapes.
• Organised, detail‑oriented and driven to exceed performance expectations.
• Passionate about the tourism and group travel market and its evolving needs.

Seniority level

Director

Employment type

Contract

Job function

Sales and Business Development

Industries

Business Consulting and Services