RoleWho you areYou have 6+ years of experience in Display and Paid Social Performance MarketingYou are excellent communicator, extremely organised and accurate in all aspects of your workStrategic thinker, see the big picture while maintaining focus on daily detailsStrong project management, analytical, decision-making and organizational skillsExcellent communication, problem-solving and strong relationship building skillsHighly experienced to work with web/app measurement and attribution (AppsFlyer (MMPs), Google Analytics, Looker, etc)You have ability to work collaboratively with business leads, external agencies, and creative teams to successfully meet deadlinesProactive – take initiative to improve processes, a team player who is a self-starter and is able the thrive in a fast-paced, results-oriented environmentA genuine interest in e-commerce marketing and the knowledge of online marketing channels is a plusLives the Farfetch values every day; Think Global, Be Human, Be Revolutionary, Amaze Customers, Be Brilliant, Todos JuntosWhat the job involvesWe are looking for a Performance Marketing Manager with a proven track record across Display and Paid Social partnersThe role will suit someone who is looking for an exciting professional growth in a fast-paced environment and is looking for the opportunity to work in a flat structure and a supportive and motivated teamThis role is responsible for defining, managing and executing the global customer acquisition strategy, focusing on two core areas:Develop and implement a strategy to retain existing customers and acquire new customers by nurturing the existing user and customer baseCollaborate with cross-functional teams to scope and manage projects, define roadmap requirements, optimize and innovate creatives, and enhance/scale reporting and tracking capabilities to support growthThe ideal candidate for this role will have experience in web/mobile marketing, especially paid social/display marketing, and will have worked for an international e-commerce or marketplace companyThis highly analytical and technically capable candidate will advance the channels by working closely with the product and analytics teams, drive the marketing product strategy, and report directly to the Senior Performance Marketing ManagerThe successful candidate will be comfortable communicating ideas, managing change, have experience in managing direct reports, and possess a sense of ownership over performance marketing activitiesYou will be responsible for managing the Display budget to deliver new customer growth and existing customer retention within business KPIsBuild and execute a roadmap to maintaining and scaling current activity, research new developmentsOptimise in house media buys regularly to ensure agreed targets are met on monthly basis, manage external agency including planning, buying, strategy and measurementManage and optimize performance campaigns across different platforms and channels (Facebook, Google, Snapchat, Criteo, etc)Fully responsible for integration and collaboration with partners, i.e. tracking setup, condition negotiation, launch plan any necessary tech & creative requirementsYou will work closely with the Product and Technical teams to define the requirements, product features and enhancementsYou will work closely with the Analytics team to build out the reporting & analytical capabilities for the teamSupports the annual Farfetch promotional calendar with appropriate display marketing activities, working alongside the creative teamYou will be responsible for managing a team of Performance Marketing Professionals, recruiting and developing high performing talentSalary benchmarksPerformance MarketingExpertSenior£40k£50k£60k£70k£80k£90k£100k£110kView all salary benchmarks
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