OverviewOur client is a dynamic and ambitious PBSA owner operator that's rapidly expanding its footprint across the UK. They're not interested in doing 'standard' - they're building student living environments that genuinely stand out, and they're backing that ambition with serious commercial intent.With several impressive sites and new developments coming online and performance expectations rising, they're now looking to bring in a Head of Sales who can elevate their commercial strategy and drive consistent, high-quality results across the portfolio.This is a role for someone who loves turning insight into impact. You'll take full ownership of sales performance across multiple sites, shaping strategy, driving occupancy and income, and building capability across both central and site teams. If you're energised by environments where you can influence direction, sharpen processes, and leave a clear commercial footprint, this opportunity offers the scope, autonomy, and challenge to do exactly that.Key ResponsibilitiesSet the commercial direction for the portfolio, shaping a sales strategy that drives occupancy, income, and yieldLead the annual sales cycle - pricing, launches, campaigns, and peak-season planningTurn market trends, competitor behaviour, and performance data into clear commercial prioritiesBuild a high-performing central sales function with clarity, accountability, and paceCreate a consistent, process-driven approach to lead handling, pipeline management, and conversionStep in on high-value or strategically sensitive opportunities to support deliveryOwn sales reporting across the business, ensuring insight is accurate, timely, and actionableProduce reliable occupancy and income forecasts, highlighting risks and opportunities earlyAnalyse the full sales funnel to understand customer behaviour, lost demand, and conversion blockersChampion CRM excellence - ensuring data quality, adoption, and continuous improvementPartner closely with Operations, Marketing, Finance, and site teams to align commercial and operational deliveryTranslate performance insight into practical actions that support site-level resultsDevelop the capability of sales and site teams through coaching, training, and structured developmentRecruit, onboard, and nurture talent to build a resilient, scalable sales functionFoster a commercially focused culture that balances short-term performance with long-term growthWhat We're Looking ForProven experience in a senior sales or commercial leadership roleStrong background in occupancy-led or revenue-driven environments (PBSA, BTR, residential, hospitality, or similar)Demonstrable expertise in forecasting, reporting, and performance analysisConfident influencing senior stakeholders using data-led insightA people-focused leader with a passion for coaching and developing teamsHighly organised, analytical, and comfortable working across central and site-based teamsStrong commercial acumen with the ability to balance short-term performance and long-term strategyExperience improving sales processes, conversion, and consistency across multi-site operationsWhat’s In It For YouBasic Salary up to £65,000 + performance-related bonusOpportunity to shape and elevate the commercial strategy of a growing PBSA owner operatorAutonomy to build a high-impact sales function and influence business-wide decisionsCollaborative, forward-thinking culture with strong cross-functional partnershipsClear progression opportunities as the portfolio continues to expandHybrid working and modern Manchester office environmentComprehensive benefits package #J-18808-Ljbffr