Head of PPC

2 Days Old

OverviewYou will be the agency’s senior lead for all paid and integrated search activity, expected to form tight partnerships with key media owners, lead thought leadership and best practice approach.You will also lead the strategy and execution for a key account – Enterprise mobility, with direct responsibility for the paid search team, and broader responsibility for tying together all channels within our remit.ResponsibilitiesEnterprise Mobility Performance Leadership – 50%Client leadership in total media strategy across channels in scope (PPC, SEO, Affiliates)Accountable for delivering client growth and excellence in mediaLeadership of holistic search strategy & deliveryLeadership of paid search excellence in channelLeadership of cross-channel testing strategyOperational leadership of team, ensuring we have best in class talent in placeGrowth strategy for new channels and opportunitiesStarcom Paid Search Proposition – 50%Development of our core paid search proposition within StarcomDevelopment of new ancillary products for revenue growth & client stickinessAccountable for total paid search excellence across clientsAlignment with local and global product teams to seed products into Starcom UK clients, and ensure we have a clear pipelineSupport on client focus areas as appropriate to accelerate maturityLeadership of search proposition in new businessAlignment with SEO & GEO leadership for total search propositionQualificationsMust-have'sExtensive experience leading Search strategy and delivery across Paid Search in an agency and/or in-house environment.Proven people leadership: coaching, performance management, team development, and building high-trust cultures.Strong commercial mindset comfortable connecting Search to business goals, forecasting, and growth planning.Senior stakeholder confidence: able to influence, challenge and align leadership teams client-side and internally.Strong analytical thinking: uses data, experimentation and insight to drive decisions and narratives.Nice-to-have'sExperience leading integrated paid & organic strategyExperience leading hybrid local + offshore teams (UK/India or similar).Understanding of emerging discovery surfaces (AI assistants, YouTube search, in-platform search, vertical engines, voice).Strong external presence (partners, panels, events) and a track record in new business pitching.Additional informationStarcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and IncomeProtectionPlans we also offer;WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.FLEXIBLE WORKING, BANK HOLIDAY SWAP &BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.Full details of our benefits will be shared when you join us!Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups). #J-18808-Ljbffr
Location:
Greater London
Job Type:
FullTime

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