At Aberdeen our ambition is to be the UK’s leading Wealth & Investments group.

Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders and society. We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service supported by leading technology and talent.

Aberdeen comprises three businesses – interactive investor (ii), investments and adviser – each of which focuses on meeting and adapting to our clients’ evolving needs:

• Interactive Investor – the UK’s second largest direct‑to‑consumer investment platform, enabling individuals in the UK to plan, save and invest in the way that works for them.
• Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
• Our investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.

About the Role

We are seeking a results‑driven leader to drive the development and execution of the Adviser Marketing strategy in the UK. The role will report directly to the Chief Marketing Officer.

This is an exciting opportunity to play a key role in re‑establishing Aberdeen as the market leader in the platform industry. You will define a marketing strategy that engages advisers, strengthens our brand and drives growth, and contribute to the wider business strategy and execution of the plan.

Joining at a pivotal moment in our transformation journey, you will lead a high‑impact team and work closely with sales, product and service teams to deliver a marketing experience that makes us advisers’ first‑choice platform.

Key Responsibilities

• Develop and deliver a marketing strategy that drives adviser awareness, engagement and growth; ensuring the progress and delivery of planned outputs and being accountable for commercial outcomes.
• Lead a multi‑channel strategy for adviser acquisition and engagement across digital, events, content, CRM and brand.
• Define and maintain a strong market position with consistent, impactful messaging; ensuring all marketing is consistent with brand guidelines.
• Empower and develop a high‑performing team, including agencies and partners; creating a culture of trust, accountability and encouraging professional development and growth.
• Own the marketing budget, strategic financial planning and executive‑level reporting for channel performance.
• Act as a strategic partner across the business, fostering cross‑functional alignment and being seen as an authority both internally and externally.
• Collaborate closely with sales, product and service to ensure marketing supports adviser needs.

About the Candidate

• Extensive leadership experience in B2B marketing ideally within financial services or platform businesses, with a track record of developing and executing successful multi‑channel marketing strategies.
• Strong understanding of adviser audiences and their needs, and how to engage them effectively.
• Exceptional communication skills with the ability to craft compelling messaging and narratives.
• Experience managing teams and external partners, fostering high performance and collaboration, and empowering team members to take ownership and accountability for positive outcomes for clients and colleagues.
• Commercial acumen, demonstrable experience in managing significant budgets and strategic optimisation for efficient return on investment.
• Data‑driven approach, with a proven track record in setting KPIs and using insights to improve performance and deliver commercial results; experienced in executive‑level reporting.
• Effective stakeholder management, with executive‑level collaboration and comfortable working cross‑functionally with sales, product and service teams.
• Resilience and adaptability, thriving in fast‑paced transformational environments.

We are proud to be a Disability Confident, Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

There’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days annual leave, a 16 % employer pension contribution, a discretionary performance‑based bonus (where applicable), private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our Business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas, our vectors of growth focused on our clients’ changing needs. You can find out more about what we do here.

An Inclusive Way of Working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a blended working approach. This approach combines the benefits of face‑to‑face collaboration, coaching and connecting in our offices with the flexibility of working from home, enabling colleagues to find a balance that works for their roles, teams, clients and our business.

Inclusive Workplace Commitment

We’re committed to providing an inclusive workplace where all forms of difference are valued and is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

Required Experience: Director

Key Skills: Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type: Full‑Time

Experience: years

Vacancy: 1