Head of Performance Marketing: Scale D2C Growth

8 Days Old

Job Title: Performance Marketing Director @ High-Growth Tech Consumer Tech PlatformLocation: London (Hybrid – 2–3 days in office)Job Type: Full-Time, PermanentA high-growth, digital-first consumer tech platform is looking for a Performance Marketing Director to build and scale its performance function during a major phase of growth.The business is evolving into a more direct-to-consumer, app-led model, with significant investment behind customer acquisition and marketing transformation. Performance marketing is now a core growth lever, and this role will sit at the centre of that journey.This is the first senior performance marketing hire, reporting into the executive leadership team, with full ownership of strategy, execution, and team build-out.If you’ve scaled performance marketing in a fast-paced, high-growth environment, and enjoy combining strategy with hands-on delivery, this is a rare opportunity to build something from the ground up.Key ResponsibilitiesDefine and own the performance marketing strategy to drive customer acquisition and growthLead execution across core paid channels including Google, Meta and app acquisition platformsEstablish clear measurement frameworks across attribution, incrementality and LTVManage agency partners while building the roadmap to bring performance in-houseScale acquisition efficiently, balancing growth with strong unit economicsPartner cross-functionally with Product, Data, CRM and Marketing teamsBuild and hire a high-performing in-house team as the function evolvesImplement structured testing frameworks across channels, creative and audiencesExplore and apply AI-driven approaches to improve performance and efficiencySkills & Experience RequiredProven track record scaling performance marketing in high-growth D2C, app-led, marketplace or subscription businessesDeep hands-on expertise across paid channels (Google, Meta, app acquisition)Strong commercial mindset with experience managing large budgets and driving profitable growthExperience building or evolving performance marketing functionsStrong understanding of attribution, incrementality, LTV and unit economicsConfident communicator with experience influencing senior stakeholdersExperience managing agencies and transitioning to in-house modelsWhy Apply?First senior performance hire with full ownership and strategic influenceDirect exposure to executive leadership and business-critical decision makingOpportunity to build and scale a performance function from scratch+ many more benefits!If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.ukMajor Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/ #J-18808-Ljbffr
Location:
Greater London
Job Type:
FullTime

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