Head of Marketing – Performance Sportswear Brand (D2C)

Location: Manchester – full time, head office based.

Our client, one of the fastest growing sports performance wear brands in the UK, is looking for a Head of Marketing to take full ownership of its sports/performance wear division and elevate it onto the global stage.

You’ll oversee the entire marketing function – Creative, Social & Affiliates, PR, and external partners – ensuring every channel delivers bold, consistent, culturally connected campaigns that move the brand forward.

This role is both strategic and hands‑on. You’ll craft the global marketing vision while guiding a small, ambitious team through day‑to‑day execution. An understanding of key commercial players – including retailers like JD Sports – is essential.

What You’ll Lead

• Own and deliver a full‑funnel marketing strategy across brand, digital, community, and e‑commerce.
• Lead and develop a multidisciplinary team (Performance, Social, Affiliates, Creative).
• Define KPIs, budgets, and priorities that drive sustainable growth.
• Turn brand vision into clear, actionable plans across all channels.
• Ensure alignment with wider business objectives and commercial needs.

Brand & Creative

• Oversee creative output across campaigns, drops, and content.
• Partner closely with the Creative Lead to ensure consistent, elevated visuals and narratives.
• Champion a culture of creativity, innovation, and authenticity.

Social & Community

Streetwear is built on credibility and culture – you’ll protect and grow both.

• Lead social, community, and affiliate strategies with authenticity at the core.
• Build and nurture relationships with athletes, ambassadors, creators, PR agencies, and external partners.
• Drive regional activations across the UK, EU, and North America to keep the brand at the heart of key cultural moments.

Cross‑Functional Collaboration

• Partner with Product, E‑commerce, and Operations on launches, seasonal drops, and merchandising.
• Own the marketing calendar, campaign planning, and brand activations across the business.

Qualifications & Experience

• 6–10+ years in marketing within the streetwear /sportswear space.
• Deep understanding of current and past streetwear trends and culture.
• Proven experience leading multi‑disciplinary teams.
• Full‑funnel expertise: brand + performance marketing.
• Strong creative instinct with the ability to shape compelling brand narratives.
• Data‑driven mindset with the ability to demonstrate ROI.
• Thrives in a fast‑paced, entrepreneurial environment.
• Visionary yet hands‑on – strategic thinker who isn’t afraid to roll up their sleeves.
• Confident communicator able to influence stakeholders at every level.
• Collaborative, team‑focused, and committed to developing others.

Seniority @ Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing
• Retail Apparel and Fashion