Head of Growth – D2C FMCG Ecommerce - Up to £90k + bens, hybrid central London Our client is a high‑growth D2C wellness brand, entering it's next scale phase and exciting times! Their deeply passionate team are looking for a performance‑driven Head of Growth to own and operate the full D2C revenue engine. The company has a single hero product with significant traction and the potential to scale to £100m+ in annual revenue. This role is central to unlocking that next chapter. The Role This is an end‑to‑end growth ownership position where you will be responsible for revenue across acquisition, creative performance, funnel conversion, and lifetime value. As Head of Growth you will design, run, and continuously optimise the full DTC growth system. This is a highly collaborative team so expect hands‑on work across ads, data, landing pages, and creative testing. You’ll make fast, high‑impact decisions that directly influence CAC, payback periods, and subscription economics. Key Responsibilities

Lead paid media strategy across Meta, TikTok, and Google Own budget allocation, scaling logic, and structured experimentation Build and run high‑velocity creative testing systems (angles, hooks, formats) Test and refine landing pages, advertorials, and conversion flows Develop and iterate offers: bundles, trials, subscriptions, pricing tests Improve LTV:CAC ratios and payback periods over time

Ideal Candidate

Proven DTC operator (FMCG) Experience scaling a brand from ~£5m to £20m+ revenue Strong grasp of hooks, angles, UGC formats, and landing‑page psychology Fluent in CAC, payback periods, and subscription economics Hands‑on executor—not just a strategist or team manager Comfortable managing freelancers, creatives, and specialist agencies

Success Looks Like

A consistent pipeline of scalable, winning creative concepts Improving CAC efficiency Higher funnel conversion rates Stronger LTV:CAC ratios and shorter payback periods

If you have the growth background from D2C looking for a hybrid role (4 days London office, 1 day wfh) apply for immediate consideration. To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful. Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under‑represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process. We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location. Are you looking for a different role? Spotlight Recruitment would love to support your search, you can join our community of over 140,000 followers to keep updated on our latest marketing, digital, design and communications roles and blogs. #J-18808-Ljbffr