Head of Global Social & Community - Lifestyle Retail Brand

6 Days Old

Fella & Jones are partnering with a globally recognised consumer brand at the intersection of sport, lifestyle, and performance to appoint a Head of Global Social & Community.This is a rare opportunity to define and lead a global social and community strategy for an iconic brand undergoing an exciting phase of cultural and digital evolution.As the global lead for social and community, you will shape how the brand shows up in culture, building meaningful connections with consumers, creators, and partners across international markets.This role combines strategic vision with hands-on leadership, requiring someone who can set direction at a global level while enabling agile, high-quality execution across regions.You will play a key role in transforming the brand into a social-first, culturally relevant business, driving both engagement and measurable commercial impact.Key ResponsibilitiesDefine and deliver a global social and community strategy aligned to brand, product, and commercial objectivesLead the development of social-first, culturally impactful campaigns across multiple marketsBuild and oversee a best-in-class creator, influencer, and ambassador ecosystemDrive community engagement through innovative, insight-led initiativesPartner cross-functionally with brand, creative, media, and commercial teams to ensure integrated deliveryLead global and regional teams to execute strategy with local relevanceOwn performance measurement, using data and insights to continuously optimise outputChampion innovation by staying ahead of emerging platforms, trends, and technologiesWhat the brand is looking for ?Proven experience leading global social media and community strategies for major consumer brandsStrong track record of delivering data-driven campaigns with measurable business impactDeep expertise in creator, influencer, and affiliate ecosystemsA commercial mindset, with clear understanding of how social drives conversion and revenueExperience managing and developing high-performing, international teamsExceptional stakeholder management skills across complex, matrixed organisationsA passion for culture, storytelling, and building engaged communitiesWhy This RoleOpportunity to shape the global cultural relevance of a heritage brandHigh-impact, visible leadership role with significant strategic ownershipWork at the intersection of sport, lifestyle, and digital cultureCollaborative, fast-paced environment with strong values and ambitionFor more information, please apply via Linkedin or contact the Fella & Jones team directly at contact@fellaandjones.com #J-18808-Ljbffr
Location:
Greater London
Job Type:
FullTime

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