Job Title: Head of Events and Sponsorship

Location: London / Hybrid

Salary: £45,000 - £65,000 per annum based upon experience plus discretionary bonus and comprehensive benefits

Job Type: Full Time, Permanent

About the role:

The Head of Events and Sponsorship leads this company's events strategy and sponsorship portfolio, overseeing flagship events, membership engagement activities and other revenue generating events. The post holder is responsible for the full events programme, including high profile conferences and dinners, as well as webinars, roundtables and bespoke sponsored activities.

Key Responsibilities:

Events Strategy & Leadership:

• Lead the planning and delivery of this company's full portfolio of flagship events of 18+ events including industry dinners, drinks reception and conferences.
• Development of a strategic events roadmap aligned with this company's policy priorities, member needs and external opportunities.
• Ensure all events meet high standards of content, production, engagement and brand visibility.
• Line management of two members of staff.
• Stakeholder management of senior internal clients, speakers, sponsors and venues.

Sponsorship Management:

• Own this company's sponsorship strategy across conferences, webinars, roundtables and large scale events, ensuring sponsorship packages provide strong value and align with partner objectives.
• Cultivate relationships with prospective and existing sponsors, advising on suitable activities and building long term partnerships.
• Manage sponsored content opportunities such as thought leadership webinars, blogs, branding promotion and lead generation.

Event Delivery & Member Engagement:

• Oversee end to end event production, including pre-event promotion, logistics, operations and on the day delivery.
• Collaborate with programme teams to shape relevant and impactful event content.
• Alongside the programme of flagship events, deliver networking focused events and private roundtables that support member engagement.

Commercial & Operational Oversight:

• Propose, and gain Senior Leadership Team (SLT) agreement for, annual event and sponsorship revenue targets, monitor financial performance and manage event budgets effectively.
• Evaluate event performance using qualitative and quantitative metrics, ensuring continuous improvement.
• Report back to the SLT and Board on events performance in quarterly reports.
• Identify and implement process improvements, including digital transformation, to streamline and improve the end-to-end customer experience.

Skills, Knowledge and Expertise:

Core Competencies:

• Strategic thinking and planning - Ability to design and deliver an events strategy that supports organisational priorities, policy goals and member engagement.
• Commercial acumen - Strong ability to generate and grow revenue through sponsorship, partnerships and events activity.
• Event programme leadership - Ability to oversee and deliver a complex portfolio of events to a consistently high standard.
• Stakeholder engagement and influence - Ability to work effectively with senior stakeholders, internal teams and external partners.
• Leadership and team management - Ability to lead a team and create a high-performance culture around event delivery.
• Project and operational management - Strong organisational discipline and ability to manage complex delivery programmes.
• Data-driven decision making - Ability to measure performance and improve the events programme using evidence.
• Innovation and digital mindset - Ability to evolve events formats and improve customer experience through technology.

Essential Knowledge and Experience:

• Proven experience leading complex event programmes, preferably in a membership body, trade association, policy institution or similar environment.
• Demonstrable success in developing and closing sponsorship opportunities and managing sponsor relationships.
• Strong project management and organisational skills, with ability to handle multiple simultaneous events.
• Excellent communication and stakeholder management skills.

Desired Knowledge and Experience:

• Experience working in tech, public policy, government affairs or related sectors.
• Experience managing cross functional teams.

Additional Information:

This is a full time role based out of this company's London offices, however this company operates a flexible working policy.

This role profile is a guide to the work that is required but does not form part of any contract of employment and may change from time to time to reflect changing circumstances.

The successful candidate must have permission to work in the UK prior to the commencement of employment.

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Candidates with experience of: Event Manager, Event Organiser, Events Officer, Events Coordinator, Event Programme Manager, Public Body Events, Public Sector Event Management, Events Administrator, Marketing Manager, Sponsorship Manager, Business Development Manager, Sponsor Relationship Manager may also be considered for this role.