This is your opportunity to run and grow a major European e-commerce business — with the resources, autonomy, and seniority to make a measurable impact across the UK and Europe.

Our client, a global group with iconic brands is seeking an exceptional Head of Ecommerce to take full ownership of the European direct-to-consumer website. This senior role combines strategic leadership with hands-on execution, giving you the autonomy to shape the digital roadmap, drive commercial performance, and elevate the customer experience across multiple European markets.

With full P&L responsibility, you will lead trading strategy, merchandising, and operational excellence to deliver sales growth, profitability, and market share.

Why This Role Stands Out

• Lead the digital flagship for an internationally recognised brand.
• Full commercial ownership — P&L, strategy, and execution.
• Senior remit covering the UK and European markets.
• Balance strategic vision with hands-on trading and merchandising.

Key Responsibilities

Commercial Leadership & P&L Ownership

• Own the P&L for the European e-commerce site, delivering sales, gross margin, and EBIT.
• Lead monthly P&L reviews, forecasts, and KPI tracking.
• Build and execute trading strategies that maximise profit and conversion.

Merchandising & Range Planning

• Develop seasonal Open-to-Buy plans aligned to budget and growth objectives.
• Manage stock forecasting, allocation, and sell-through optimisation.
• Curate digital product assortments that drive customer engagement and loyalty.

Marketing & Campaign Alignment

• Work with marketing teams to deliver an integrated commercial calendar.
• Balance full-price sales with strategic clearance and promotional events.
• Align brand campaigns to maximise digital conversion.

Digital Experience & Operations

• Lead UX/UI improvements to increase engagement and conversion.
• Oversee site merchandising, markdowns, and promotional activity.
• Use data analytics to optimise trading and customer experience.

Strategic Projects

• Deliver omni-channel initiatives, operational upgrades, and platform enhancements to keep the business competitive.

What We’re Looking For

• Senior digital commerce leader with full P&L experience (fashion, sportswear, or premium consumer goods preferred).
• Strong merchandising, trading, and range planning expertise.
• Data-driven, commercially astute, and comfortable making decisive calls.
• Advanced knowledge of Shopify Plus (or similar enterprise platforms).
• Fluent in English (additional European languages a plus).

Excellent Salary and Perks.