Head of Digital and E-commerce (Maternity Cover)

Join to apply for the Head of Digital and E-commerce (Maternity Cover) role at Tropic Skincare

Head of Digital and E-commerce (Maternity Cover)

Join to apply for the Head of Digital and E-commerce (Maternity Cover) role at Tropic Skincare

About The Role

We’re looking for an experienced, commercially-minded, and visionary Head of Digital & E-commerce to join Tropic on a fixed-term basis to cover a maternity leave. This is a high-impact leadership role where you will lead our digital strategy, drive online growth, and lead a passionate team of digital and e-commerce professionals.

About The Role

We’re looking for an experienced, commercially-minded, and visionary Head of Digital & E-commerce to join Tropic on a fixed-term basis to cover a maternity leave. This is a high-impact leadership role where you will lead our digital strategy, drive online growth, and lead a passionate team of digital and e-commerce professionals.

You’ll work in close partnership with the senior leadership team to ensure that Tropic continues to thrive and innovate in the digital space. From sales growth and customer experience to digital transformation and platform optimisation — this role covers it all.

Key Responsibilities

Strategic Leadership

• Lead all digital marketing and e-commerce initiatives that align with and support Tropic’s business objectives.
• Lead and implement a comprehensive digital strategy designed to drive traffic, engagement, conversion, and brand awareness.
• Oversee site trading plans and performance and develop clear growth strategies across all digital sales channels.
  
  
  

• Lead, inspire and develop a passionate and creative team of digital marketers and e-commerce professionals.
• Coach and mentor team members through structured personal development plans and performance reviews.
• Foster a high-performance, collaborative culture focused on creativity, accountability and innovation.
  
  
  

• Oversee all digital marketing channels including:
• Paid search, Paid Social and SEO
• CRM
• Website UX, performance and CRO
• Ensure campaigns are fully integrated across all channels, maximising their impact and reach.
• Manage and evolve the company’s digital content strategy; monitor performance and drive continuous improvements.
  
  

• Responsible for driving growth across Tropic’s Digital Landscape.
• Use analytics tools (e.g. Google Analytics, Power BI, heatmaps etc) to measure success, identify areas for improvement, and inform strategy.
• Lead the development of the digital trading activity to support peak sales periods and product launches.
• Anticipate trends in customer behaviour and implement both proactive and reactive strategies to maximise performance.
  
  
  

• Prepare, manage and track the full digital and e-commerce budget, ensuring all spend is optimised for ROI.
• Measure campaign and channel performance, producing actionable insights and detailed reporting to inform ongoing strategy.
• Continuously research competitors and benchmark performance to maintain Tropic’s leadership in the category.
  
  
  

• Proven experience in a senior digital marketing and/or e-commerce leadership role, ideally within a high-growth DTC or consumer brand.
• Demonstrated ability to lead successful teams and manage multi-channel digital strategies that deliver commercial impact.
• Deep understanding of SEO, PPC, CRM, analytics, social media, content strategy, and trading platforms.
• Strong commercial acumen with a sharp focus on performance, data, and customer experience.
• Confident managing budgets, stakeholders, and large-scale projects simultaneously.
• A proactive, collaborative leader who thrives in a fast-paced, purpose-driven environment.
  
  
  

• Employment type: Full-time, FTC — Monday to Friday, 9am to 5pm
• Where we're located: Tropic HQ is a short stroll from Beddington Lane Tram Stop, with easy links to East Croydon and Wimbledon
• Hybrid working: We offer flexible working with a minimum of 3 days a week office-based and up to 5 days in the office or onsite during peak event periods
• Benefits: Generous annual leave, EAP through Health Assured, discounted gym membership, pension scheme, exclusive skincare collection, 50% discount for family and friends, annual product allowance, free breakfast bar, access to retailer discounts, social events, well-being treats, on-site parking.
  
  
  

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

Referrals increase your chances of interviewing at Tropic Skincare by 2x

Get notified about new Head of Digital jobs in Croydon, England, United Kingdom.

Cambridge, England, United Kingdom 4 days ago

Cambridge, England, United Kingdom 1 day ago

Luton, England, United Kingdom 1 week ago

Cambridge, England, United Kingdom 1 week ago

Head of Performance and Business Insight

Deputy Director Digital, Data & Evidence - 31387

Bedford, England, United Kingdom 56 minutes ago

Deputy Director Digital, Data & Evidence - 31387

Ely, England, United Kingdom 56 minutes ago

Deputy Director Digital, Data & Evidence - 31387

Ware, England, United Kingdom 56 minutes ago

Cambridge, England, United Kingdom 3 weeks ago

Cambridge, England, United Kingdom 2 weeks ago

Deputy Director Digital, Data & Evidence - 31387

Huntingdon, England, United Kingdom 56 minutes ago

Houghton Regis, England, United Kingdom 1 month ago

Cambridgeshire, England, United Kingdom 3 weeks ago

Pampisford, England, United Kingdom 2 months ago

Bishop's Stortford, England, United Kingdom 2 days ago

Stevenage, England, United Kingdom 5 days ago

Stevenage, England, United Kingdom 5 days ago

Head of Performance Insight & Pricing – Commercial Underwriting

Huntingdon, England, United Kingdom 2 months ago

Chatteris, England, United Kingdom 2 weeks ago

Head of Performance Insight & Pricing – Commercial Underwriting

Huntingdon, England, United Kingdom 2 months ago

Cambridge, England, United Kingdom 1 week ago

Luton, England, United Kingdom 1 month ago

Kempston, England, United Kingdom 1 day ago

Cambridge, England, United Kingdom 5 days ago

Senior Director, Digital & Technology Innovation & Implementation, Clinical Operations

Stevenage, England, United Kingdom 5 days ago

Senior Director, Digital & Technology Innovation & Implementation, Clinical Operations

Stevenage, England, United Kingdom 4 days ago

Senior Director – IT Business Partner HR CORE

Cambridge, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.