Who we are and what we do At Hachette Learning (formerly Hodder Education), there’s one thing we’re certain about. No two students learn the same way. That’s why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student. Aligned with our parent company, Hachette Livre, founded in 1826, we’re proud to deliver high-quality learning solutions on a global scale. We make it easier for everyone to unlock a new world of learning. Hachette Learning is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds. What you'll be doing We’re looking for a Head of Demand Generation Marketing (maternity cover) to lead our strategic, data-driven marketing engine and drive qualified pipeline growth. You’ll oversee multi-channel campaign activity, lead a talented team, and collaborate cross-functionally to accelerate our commercial impact. Key Responsibilities

Develop and own a comprehensive, data-led demand generation strategy Lead, inspire, and mentor a high-performing team Manage agencies, freelancers, and external partners Oversee multi-channel execution: email, paid media, webinars, SEO/AEO/GEO, content syndication Optimise the marketing funnel for conversion and velocity Partner closely with Sales, Product Marketing, and Brand teams Manage marketing automation, lead scoring, and lifecycle processes Report on channel performance, ROI, and pipeline contribution Support trade team initiatives with strategic marketing plans

Who we are looking for SKILLS & ATTRIBUTES

Strategic thinker with strong analytical capability Collaborative, inspiring leader Expertise in CRM, marketing automation, analytics, and multi-channel execution Highly data-driven with a focus on measurable impact

EXPERIENCE REQUIRED

5+ years in demand generation or growth marketing Proven leadership experience Track record of driving pipeline and revenue Experience in Educational Publishing, EdTech, SaaS, or digital learning (preferred)

What we offer Our staff are our greatest asset, and our benefits reflect this:

28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays) Private medical insurance Dental insurance Generous pension schemes Rent deposit loans 2 community days per year Summer hours (finishing at 1pm on Fridays during the summer months) Retail discounts through Hachette rewards Cycle to Work scheme Eye care vouchers Wide-ranging training library Development programmes (including mentoring) Up to 70% off book purchases A charity bookshelf 12 Staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeingand religious networks Season ticket loans And much more!

The role will be based at our London office, with a blend of in-office (Mondays/Tuesdays/Thursdays) and home-working (Wednesdays/Fridays) per week. Our commitment Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds. If you are shortlisted and need us to make any adjustments to help you attend your interview, please let us know. The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org #J-18808-Ljbffr