Are you a CRM leader who loves getting hands‑on and wants to help shape the future of crypto‑powered financial services? We’re looking for a Head of CRM (EMEA) to own and drive customer lifecycle strategy across one of the most exciting regions in crypto today. This role sits at the intersection of growth, product, data, and local markets—with real ownership and real impact. What you’ll do

Own the end‑to‑end CRM strategy for EMEA, covering onboarding, engagement, retention, monetisation and reactivation Design and execute multi‑channel lifecycle campaigns (email, push, in‑app, SMS) — this is a hands‑on role, not just strategy Partner closely with Country Heads and local teams to tailor CRM programmes to market‑specific behaviour and regulatory needs Work with Product, Data & Engineering to deliver personalised, data‑driven customer journeys Drive continuous optimisation through A/B testing, cohort analysis and behavioural segmentation Define KPIs, reporting frameworks, and ensure GDPR‑compliant CRM execution Act as the EMEA CRM subject‑matter expert within a global growth organisation

Requirements

5+ years’ experience in CRM / lifecycle / retention marketing Strong hands‑on experience with modern CRM and marketing automation tools (Customer.io a big plus) Background in crypto, fintech, or digital financial services (crypto experience strongly preferred) Proven track record of moving engagement, retention and LTV metrics Comfortable working across multiple markets and regulated environments Analytical, commercially minded, and confident influencing senior stakeholders

Why this role?

Own CRM strategy across a diverse, high‑growth EMEA region Work at the cutting edge of crypto, payments and digital finance High‑impact role with visibility and autonomy Collaborative, international, fast‑moving environment

If you’re excited by complex challenges, love building lifecycle programmes that scale, and want to be part of redefining modern finance- apply today. #J-18808-Ljbffr