Head of Creative Growth (Social)

Build a Social-First Brand That People Obsess Over

We are partnering with a fast-growing consumer brand that is building a category-defining presence in its market. Their ambition is to reach millions, shape culture, and turn a simple everyday product into a transformational advantage.

Their products genuinely change people’s lives. Now it’s time for their content to reflect that.

They are looking for a rare hybrid.

A strategic creative operator who can think like a top creator, execute like a production studio, and optimise like a DTC growth lead.

This is not a basic AI prompting role.

This is not a simple social media management role.

This is not a role for people who can't create scroll-stopping content.

This is about building a 1M+ follower brand engine that drives serious revenue.

The Mission

Turn the brand into a social-first company that people love, share and obsess over.

• Build founder-led storytelling
• Create bold, standout creative
• Drive measurable growth and revenue
• Own the full content loop from idea → production → optimisation → scale

What You’ll Own

Creative Direction & Story Architecture

• Define and evolve the brand narrative across platforms
• Build episodic content arcs rather than one-off posts
• Develop a distinctive visual and storytelling language
• Turn product benefits into emotionally powerful, culturally relevant content

Growth-Led Content Strategy

• Design content systems capable of scaling to 1M+ followers
• Develop hooks, retention loops and viral mechanics
• Translate performance data into creative iterations

Production & Execution

• Concept, shoot and edit high-quality video and photography
• Produce founder-led content
• Use AI tools to enhance speed, creativity and experimentation

DTC Ecommerce Creative

• Develop and test ad concepts, angles and formats
• Produce high-converting product content
• Iterate based on performance metrics and customer insight
• Collaborate with agency partners where needed

Brand Stewardship

• Protect and elevate a premium brand aesthetic
• Build creative playbooks and scalable systems
• Ensure cohesion across every touchpoint
• Maintain a modern, luxury brand identity

Must-Have

• Proven experience growing a DTC or consumer brand through content
• Strong videography and editing ability (portfolio required)
• Strong photography and visual instincts
• Demonstrable understanding of viral mechanics and retention
• Experience creating social content that converts
• Proficient using AI production tools to accelerate output

You Might Be This Person If

• You analyse viral content breakdowns for fun
• You think in hooks, tension, payoff and dopamine loops
• You’re frustrated by average brand content
• You want to build something culturally meaningful, not just “run socials”
• You’re both strategic and hands-on
• You want real ownership

Location

London-based (hybrid). Being within roughly a 1.5-hour travel distance of London.

You will work closely with the founder and be deeply embedded in the brand.

Compensation

• Excellent London-level salary depending on experience
• Up to £100k performance bonus per year tied to growth and revenue
• Equity options possible for the right person

Additional benefits include heavily discounted products and the opportunity to join a brand at an exciting stage of growth.

Why This Is Different

Most brands want content.

This brand is building a creative growth engine.

You will have:

• Direct access to the founder
• Freedom to experiment
• The opportunity to build something that could define your career

If you want a comfortable job, this isn’t it.

If you want to build something that is talked about for years, this is it.

Work Location: Hybrid remote in London