Head of Channel & Performance Marketing

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AsaHeadofChannel&PerformanceMarketing,youwilplayacriticalroleindrivingmeasurablebusinessimpactacrossbothdirectandindirectroutestomarketforaleadingHR,WFMandPayrollsoftwareandservicesprovider. ReportingtotheCMO,youwillleadtheplanning,executionandoptimisationofperformance-ledmarketingstrategiesthatacceleratepipelinegrowthandrevenueacrossallmarketingchannels.Thisincludesbothdirectdemandgenerationandpartner-led,channel-drivencontribution,withastrongfocusoncommercialoutcomes. Youwillownanddeliverthemarketingplantogrowrevenuethroughindirectchannels,workingcloselywithSalesandPartnershipsteamstoensureactivityisalignedtopriorityroutestomarketandrevenueobjectives. Operatingasahands-onseniorleader,youwillanalyse,optimiseandscalemarketingperformanceacrosschannels,ensuringclosealignmentwithcommercialgoalsandsalespriorities.Thisrolerequiresstronganalyticalcapability,experienceworkingacrosschannelandpartnermodels,andaprovenabilitytotranslateperformanceinsightintotangiblepipelineandrevenueimpact. PerformanceStrategy&Optimisation Developandrefineperformancemarketingstrategiesalignedtooverallbusinessgrowthobjectives. Ownperformancemeasurementacrossdirectdemand,partner-sourcedandpartner-influencedpipeline,inpartnershipwithMarketingOperations,SalesOperationsandPartnershipsteams. AnalyseandimprovemarketingresultsacrosschannelstomaximiseROI,pipelinequalityandrevenueimpact. Continuouslyoptim...
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Location:
Watford
Salary:
not provided
Job Type:
FullTime
Category:
Advertising, Marketing & PR

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