I’m working with a global events and media group that's looking for a Head of Campaign Marketing to lead strategy and full‑funnel campaigns across a portfolio of major international brands. It's a high‑impact leadership role with ownership of flagship events, digital products, and a talented marketing team. Client Details A global events organisation is seeking a Head of Campaign Marketing to lead the strategy and execution of full‑funnel, multi‑channel campaigns across a high‑profile international portfolio. This is a senior leadership role within a dynamic, creative, and fast‑growing business dedicated to delivering world‑class experiences across both live events and digital products. We're looking for someone who brings passion, care, imagination, and trust to everything they do, values that sit at the heart of how our client work, collaborate, and innovate. If you want to play a pivotal role in a successful, forward‑thinking organisation with a global footprint, we'd love to hear from you. Description

Develop the comprehensive marketing strategy for a major flagship global event, including positioning, messaging, and go‑to‑market plans, and oversee flawless execution Support marketing leads across other events and digital products, providing direction, feedback, and strategic input Partner with growth and demand‑generation specialists to build strategies that increase listing sales, executive memberships, and targeted audience acquisition. Define marketing goals and KPIs with relevant stakeholders and ensure all activity is aligned to agreed targets. Oversee campaign execution, ensuring high‑quality delivery through clear performance frameworks and optimisation standards. Present strategy, performance insights, and data to key stakeholders, ensuring clarity, transparency, and alignment. Manage agency relationships across paid media, organic social, creative, CRO, and website operations to maximise performance and ensure strategic consistency. Champion innovation through a full‑funnel test‑and‑learn approach, exploring new channels and audience opportunities. Provide day‑to‑day leadership of the marketing team, maintaining high output quality and a strong understanding of customers, markets, and channels. Conduct regular 1:1s, performance reviews, and ensure each team member has a clear development plan. Lead on campaign reporting, from KPI tracking and revenue forecasting to post‑campaign insights and recommendations. Use customer insights, market intelligence, and feedback to introduce ideas that drive growth. Oversee the marketing budget for your portfolio, ensuring strong ROI and commercial outcomes. Identify industry trends, new technologies, and innovative approaches that can enhance performance.

Profile

Extensive experience developing strategic marketing frameworks and delivering full‑funnel, multi‑channel campaigns that demonstrably drive commercial results. Proven leadership experience with the ability to guide and develop high‑performing marketing teams. Strong understanding of best practice across email, social, paid media, copywriting, websites, landing pages, and chatbots (expertise in at least two to three areas). Deep knowledge of marketing performance metrics, optimisation tactics, and data‑driven decision making. Excellent verbal and written communication skills. Feedback‑driven mindset with a strong commitment to continuous improvement. Critical thinking and problem‑solving ability, with a proactive approach to identifying trends and gaps. Exceptional team management and prioritisation skills. Experience with marketing technology including automation platforms, CRM, analytics tools, and social media management. Strong analytical skills with the ability to interpret data sets, identify trends, and make recommendations. Highly proactive, energetic, and solutions‑oriented—comfortable taking initiative and navigating ambiguity.

Job Offer On offer is a competitive compensation package which includes a base salary between £60,000‑£70,000 Per Annum (depending on experience), as well as:

25 days' holiday plus bank holidays End‑of‑year wellbeing shutdown (business closure during the final week of the year) One additional day's leave for a celebration of your choice (e.g., birthday or cultural festival) Summer Hours in August (3pm finishes on Fridays) Paid volunteer days each quarter Pension scheme Private medical insurance Health Cash Plan Wellbeing support and resources Mentoring programme Season ticket loan Cycle to Work scheme Free on‑site gym and shower facilities Free eyesight tests Annual on‑site flu vaccination

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