Head of B2B Sales

New Today

Contract : Full time, Permanent
Salary: Competitive
Location : Liverpool

Protein Works is a multi-award-winning healthy food brand based in the Northwest.

Our mission is simple: to help people live healthier & happier lives through the power of nutrition. We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition.

With over 450 million shakes sold worldwide, Protein Works is one of Europes fastest-growing food and beverage brands. Were obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.

The Role: Head of B2B Sales

Core Responsibilities
Own and drive the launch into retail, identifying target groceries, securing new listings, and building long-term partnerships
Oversee the international trade channel, providing direction and support to the International Trade Manager to drive distributor performance and expansion across key markets
Build and maintain strong relationships with key customers, serving as the primary point of contact for account negotiations and escalations
Lead Joint Business Planning (JBP) sessions with key accounts, aligning on shared goals and growth opportunities driven by category insight and data
Take full ownership of the budget, ensuring financials targets are delivered
Regularly review and report on international and retail performance metrics to the C-Suite, providing clear insight on progress against targets and strategic priorities
Collaborate cross-functionally with operations, supply chain, marketing, and NPD to ensure trade and retail strategies are executed efficiently and product launches land on time
Manage and optimise product range, pricing, and promotional plans across retail and trade accounts to maximise distribution and profitability

Core Competencies
Minimum 5 years experience in sales, business development, or account management
Proven experience in retail account management, including securing and growing listings with grocery, health, or specialist retailers
Track record of budget ownership and delivering against revenue and profit targets
Strong understanding of international trade compliance, export regulations, and customs processes
Experience leading Joint Business Planning with retail or distribution partners
Excellent communicator with the ability to influence and negotiate at senior level
Driven self-starter who thrives in a fast-paced, entrepreneurial environment

Core Behaviours
Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
Communication: Know that team is your greatest asset. Talk to them face to face, Dont try to go alone.
Trust: When you say youll do it, do it. When someone asks for help, you give it.
Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
Challenge: Get comfortable with feeling uncomfortable. We need you to go where youre scared to.
Learn: Drive a culture of experimentation and continuous improvement.
360 Management: Manage up, down and across. Regardless of title, everyone is a leader.

REF-227 522
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Location:
Liverpool
Salary:
not provided
Job Type:
FullTime
Category:
Sales;Sales

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