Growth Marketing Manager

New Yesterday

Growth Marketing Manager / Performance Marketing Manager
London | Hybrid (3 days in office) | Competitive salary + equity
Build the growth engine of a mission-led consumer tech scale-up.
Were partnering with a well-funded, high-growth AI-powered consumer tech company solving a real household challenge affecting millions. Backed by leading investors and operating as a Certified B-Corp, this business combines strong commercial momentum with a genuine social mission. Product-market fit is proven. Market traction is strong. Now the company is building its growth function from the ground up.
This is a rare opportunity to become the founding performance marketer, working directly with the founders and leadership team to design, test and scale the acquisition engine. No inherited legacy campaigns. No rigid playbooks. Just ownership, influence and room to build something meaningful.
The role
You will take full ownership of paid acquisition and performance marketing, with responsibility for strategy, execution and optimisation.
Key responsibilities include:
Owning and scaling paid media across Meta and Google Ads
Managing budgets, bidding strategies and channel performance
Building structured experimentation and testing roadmaps
Driving results against CPA, CAC, ROAS, volume and payback targets
Launching new channels including TikTok Ads, affiliates and emerging platforms
Partnering with creative, content and product teams to improve conversion across the customer journey
Developing reporting dashboards and turning data into clear commercial insight
What were looking for
Were looking for a hands-on performance marketer who enjoys both strategy and execution and thrives in fast-moving environments.
You will likely have:
3+ years experience in performance or growth marketing
Strong track record scaling paid acquisition in B2C sectors such as fintech, travel, marketplaces, subscription or e-commerce
Deep knowledge of Meta Ads Manager, Google Ads and GA4
Solid understanding of key digital marketing metrics including CPA, CAC, LTV and ROAS
Experience running structured A/B testing and conversion rate optimisation
Strong analytical skills and confidence working with data in Excel or Google Sheets
A minimum 2:1 degree from a leading university
Experience with TikTok Ads, affiliate marketing, programmatic or startup/scale-up environments is advantageous but not essential.
The mindset
You take ownership naturally. You test, learn and iterate quickly. Youre comfortable making data-informed decisions without waiting for perfect information. You enjoy building from scratch and collaborating across teams. You communicate clearly and can present performance insights to senior stakeholders.
Why this opportunity
Founding member of a newly created growth team & opportunity to shape your own role
Direct exposure to founders and executive decision-making
Real influence over strategy, experimentation and scale
Strong consumer brand with meaningful social impact
Competitive salary plus bonus, medical and dental cover and meaningful equity upside
Hybrid working in a collaborative London office
If youre ready to move from optimising someone elses playbook to writing your own, wed love to hear from you.

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Location:
London
Salary:
£75,000
Job Type:
FullTime
Category:
Marketing

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