Growth Marketing Specialist Belfast Based / Hybrid £45-50k MCS Group is delighted to be working alongside a fast-growing B2B SaaS company based in Belfast to recruit a data driven, commercially minded Growth Marketing Lead to join the team and supercharge the customer acquisition and pipeline generation strategy. As the Growth Marketing Lead, you'll own and execute multi-channel strategies across paid, owned, and earned media. You'll work closely with sales, product, and marketing teams to drive qualified leads, optimise conversion funnels, and fuel revenue growth with support from top-tier investors What You'll Do Develop and lead growth strategies across paid media, SEO, email, retargeting, and partnerships Build and manage a performance marketing engine across LinkedIn, Meta, Google Ads, and more Run experiments (A/B testing, CRO) to optimise landing pages and campaign performance Create and manage lead nurture workflows that move prospects through the funnel Partner with sales to refine MQL/SQL criteria, lead scoring, and handover processes Collaborate on messaging that aligns with buyer personas and drives engagement Craft compelling ad copy tailored to regional audiences and campaign goals Design and launch high-converting landing pages and forms (HubSpot or similar) Essential Criteria: 5+ years in B2B SaaS/tech, with a focus on growth, demand generation/digital marketing A proven ability to meet pipeline and acquisition targets in high-growth environments Strong analytical skills and a data-first approach to decision-making Hands-on experience managing paid media budgets and performance optimisation Collaborative mindset with the ability to influence cross-functional teams and stakeholders Proficiency with CRM and marketing automation tools (e.g. HubSpot, Pardot, Salesforce) To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Molly Rea, Senior Specialist Consultant at MCS Group on . Even if this position is not right for you, we may have others that are. Please visit MCS Group to view a wide selection of our current jobs MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request. Not all agencies are the sameMCS Group are passionate about providing a first-class service to all our customers and have an independent review rating of 4.9 stars on Google. Skills: Marketing Digital Marketing Growth