Working for an independent London-based media agency that uses behavioural science and data-driven insights to create impactful, tailored campaigns. With global services and a 120-person team, it focuses on driving sustainable growth and measurable results by optimising every stage of the audience journey. Your responsibilities You lead the strategic planning process for an international portfolio of home appliance brands across 20+ markets. You are the link between business ambition and media activation. You own the annual sufficiency planning cycle — determining how much investment each brand needs per market to be effective, structured in scalable ambition levels that allow markets to plan according to their budget reality. You develop the central media-led strategy for each growth initiative. This includes defining the behavioural challenge, identifying the right audiences, mapping seasonal and cultural moments, and building the channel logic. Your output is the strategic brief that steers both the creative agency and local media teams. You conduct and commission audience research across markets, using tools like GWI and competitive intelligence to size opportunities and validate strategic hypotheses. You present strategic recommendations to the clients central team, building narrative-driven presentations that translate complex planning frameworks into clear, defensible stories. You ensure strategic consistency across markets — making sure local teams execute the central direction rather than reinventing it. You provide strategic support for new product launches across the brand portfolio and contribute to agency pitches when needed. The role as described to clients: Strategic compass and category expert. Translates business goals and audience insights into a clear communications approach that every market can apply. Grounding decisions in data, behaviour, and category dynamics to ensure campaigns are directionally right. Building brand strength while supporting demand by managing the brand experience for the consumer. Working closely alongside the Brand Leads for the client and supported in the implementation of your strategies by four regional planning directors What we expect Senior experience in media strategy with international clients Data driven and confident with models Comfortable building and defending investment frameworks Strong presenter — confident in English at C-level Thinks in behavioural challenges, not media channels Can make complex things simple without making them stupid #J-18808-Ljbffr