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Job Description:

The Global Media Lead acts as subject matter expert (SME) and champion for bp’s global media investment to drive business results. Integrator of in-market and off-shored agency teams with bp’s marketing teams and accountable for overall performance of global media agency and media center-of-excellence COE.

What will you deliver:

• Acts as champion for brand and comms media investment by demonstrating media performance and its impact on business metrics. Requires partnering with Marketing Effectiveness team and marketing teams in key markets to agree appropriate narrative and proof points for business partners.
• As marketing automation matures, will act as the key contact for media buying and campaign analysis automation. This will require establishing new performance KPIs and ensuring that appropriate capabilities are offered by local and offshore media/marketing automation teams. This will be a partnership activity with other Global Marketing teams and key business partners.
• Acts as key contact for global media agency, including offshore media buying teams and is accountable for tracking, reporting, and analysing performance of these teams to defined metrics, to drive efficiencies and the best business outcomes. This includes regular media audits for key markets in partnership with media consulting agency.
• Provides expertise and thought leadership to the Marketing Mix Modelling process – is able to proactively provide viewpoints on media specific analysis and outcomes.
• Proactively oversees brand safety and advertising regulation in media, working alongside the global media agency, media consulting agency and industry bodies to mitigate risk for bp. Responsible for sharing this information and educating marketing partners as needed.
• Acts as thought leader for new and emerging media and its potential use within bp’s marketing mix and communicates recommendations to the business marketing teams, identifying pilots and/or implementation plans as needed.

What You’ll Need to Succeed:

• Bachelor's degree or equivalent experience in marketing.
• Proven experience working in media, in agency, consultancy or client environment. This is essential for the role holder to have deep knowledge of media platforms and key players in the media world.
• Experience working with offshore agencies and marketing automation suppliers is highly desirable.
• Experience working with marketing effectiveness tools – i.e. marketing mix models and/or media mix models is critical
• Has demonstrated capability in marketing effectiveness tools and is able to explain investment outcomes in a compelling, value-focused way.
• Shows demonstrated enthusiasm and interest in the constantly evolving world of media.
• Strong digital competence and data literacy.
• Ruthlessly performance focused, able to manage supplier performance conversations in a proactive and solution-focused way.
• Partner proactively with marketing teams, understanding their business drivers and marketing outcomes and be able to influence internal customers.

Why join our team?

• At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
• We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
• There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits.
• Reinvent your career as you help our business meet the challenges of the future.
• Apply now!

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.