GENERAL MANAGER NEW OPENING ?? Primrose, 130 Regents Park Road ?? Opening 1st May | Start ASAP Lead Something That Matters. Primrose is not just a restaurant its a place of renewal, community, and opportunity. Built around exceptional coffee, thoughtful food, and curated wines, our mission goes beyond hospitality: we create pathways into employment for individuals who have experienced hardship. We are now looking for an experienced, inspiring General Manager to lead our flagship site opening this May. ?? The Role As General Manager, you will be the driving force behind the launch and ongoing success of Primrose. You will shape the culture, build the team, and bring our purpose-led brand to life every single day. ?? Key Responsibilities Lead the full pre-opening and launch phase Recruit, train, and inspire a high-performing team Deliver outstanding guest experiences rooted in warmth and authenticity Drive commercial performance (P&L, cost control, revenue growth) Embed our social mission into daily operations Maintain exceptional standards across service, food, and environment Build strong local community relationships ?? Who Were Looking For Proven experience as a General Manager in a quality restaurant or café Strong background in openings (highly desirable) A natural leader who builds culture, not just teams Commercially sharp with a hands-on approach Passion for people, purpose, and hospitality with meaning Someone who believes hospitality can change lives ? What Youll Get The opportunity to shape a brand from day one A meaningful role in a purpose-driven business Competitive salary + performance incentives Real autonomy and the chance to grow with the company A workplace built on community, support, and new beginnings ?? Start Date Immediate start required to support pre-opening. ?? Apply Now If youre ready to lead something with purpose not just another restaurant we want to hear from you.

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