Stop.

If you think “prompting” is the same as “thinking,” this probably isn’t for you.

We’re looking for a Creative Director who understands that AI is just another tool - like a pen, a camera, or a paintbrush. A powerful one, yes. But useless without concept, craft, and taste.

This role is for someone who believes in ideas first. Who sees GenAI not as the answer, but as a new set of possibilities for how we ask better questions. Someone who can lead teams, shape thinking, and push clients beyond novelty, gimmickry, and pastiche.

What we need from you:

• A proven track record of big, conceptual, human ideas.
• A deep understanding of how GenAI tools (image, video, text, etc.) can unlock creative thinking - and when they can’t.
• Experience working with brands, agencies, or studios where the craft of the work mattered.
• The ability to lead multi-disciplinary teams: strategists, writers, designers, technologists.
• A portfolio that shows you know the difference between style and substance.
• Comfort presenting to clients and making the complex feel simple.

What you won’t be doing:

• Churning out AI art for the sake of it.
• Replacing thinking with tech.
• Selling snake oil.

What you will be doing:

• Leading conceptually ambitious creative projects powered (where appropriate) by GenAI.
• Helping clients understand the real opportunities (and limits) of AI in creativity.
• Inspiring and mentoring teams to blend old-school craft with new-school tools.
• Raising the bar on ideas, execution, and ethics.

Who you are:

You’re probably someone who’s grown frustrated watching the industry chase the next shiny thing. You care about the work. You believe GenAI can open doors - but only if we bring our brains with us.

If that sounds like you, we should talk.