• Wilmslow, South Manchester or London | Hybrid (bi-weekly / monthly office visits)

We’re working with a fast-scaling D2C brand that has recently invested heavily in building an in-house creative function to support significant growth across paid social. With strong monthly ad spend and a newly formed internal content team, they’re now looking for a Freelance Creative Strategist to take ownership of their Meta creative direction and elevate performance through structured, insight-led campaigns.

The Freelance Creative Strategist will lead the end-to-end creative strategy for paid social, translating commercial goals into high-performing content briefs and testing frameworks.

Role Highlights

• Own the creative strategy for Meta paid campaigns with £20k–£90k monthly budgets
• Develop clear, insight-driven briefs for internal creators
• Define testing roadmaps to improve creative performance at scale
• Collaborate closely with the Marketing Manager and content team
• Introduce structure and best practice into creative production processes

You Will Need

• Proven experience in D2C or consumer-focused brands
• Strong track record in paid social, particularly Meta platforms
• Ability to translate data and commercial goals into creative direction
• Experience briefing and guiding content creators effectively
• Comfortable working autonomously in a freelance, project-based setup

Why You’ll Love It

• Immediate impact role with ownership from day one
• Flexible commitment (starting at 1–2 days per week)
• Opportunity to scale involvement as performance grows
• Collaborate with a newly built, agile in-house creative team

Apply today to take ownership of a high-impact creative function within a growing D2C brand. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates