Franchise Sales & Marketing Manager

Head Office - Wonderfield Group

Contract: Full Time
Salary: 45,000-50,000
Contracted Hours: 40

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

• You have strong experience in advertising & marketing for franchise sales preferably in franchise food sector
• You understand social media and SEO well and have experience in Google Ads, Facebook Ads, Instagram, Linked-in and other forms of online advertising. You are able to prepare your own marketing plan.
• You have experience in preparing marketing collateral: leaflets, prospectus, website, adverts etc
• You have a proven track record in Franchise sales, pitching to the right candidates, filtering them and finalising Franchise Agreements
• You have excellent communication skills, both written and verbal, and can communicate effectively with people at all levels of the organisation.
• You have strong understanding of franchising, best practises and UK laws that relate to franchising
• You can think outside the box and come up with solutions. You thrive in fast-paced environment where multi-tasking is an essential skill

The Franchise Sales & Marketing Manager is a key role in the Operations department, working closely with existing Franchise Team: Sales Manager and Franchise Administrator. Sales & Marketing Manager creates & implements the strategy of marketing and advertising in order to find right Franchise Partners to join our network. They also co-ordinate the sales process for new and existing franchisees, liaising with the other Franchise Sales Manager and the Operations team to ensure a smooth transition. 50% of the role is to focus on marketing /advertising and the other 50% is the actual sales of franchises & processes linked to it.

• Drives marketing, advertising & PR of the UK Franchise business in order to increase our brand recognition as a Franchisor and attract strong quality candidates to join the Network of over 500 locations
• Owns franchise recruitment marketing plan and works in close collaboration with wider Social Media and Marketing Team to drive the right lead generation through online & printed marketing
• Provides solutions for sale of difficult locations – bespoke ideas, visiting the sites and preparing localised advertising plan to target local communities
• Owns the sales process for new and existing franchisees, carries out meetings with prospects including sales presentation and sales pitch. Filters best candidates, allocates them to the right locations and supports their onboarding using internal CRM system
• Liaise with the Franchise Sales Manager and the Operations team to facilitate the handover of new or transferred franchise locations, ensuring that all requirements are met and deadlines are adhered to.
• Supports wider Franchise processes like: Sales, Onboarding, Terminations, Transfers, Renewals