This is a genuinely exciting opportunity to join a fast‑growing food business that is building serious momentum across the Asian ethnic retail market. Backed by a strong portfolio of premium Indian brands, this role suits a proven field sales professional who knows the territory, knows the stores, and knows how to turn conversations into long‑term commercial relationships. Please note that the successful candidate is likely to be fluent in Hindi, Punjabi, Gujarati or Urdu.

Role Overview

Working across Greater London and within the M25, the Field Sales Executive will play a pivotal role in expanding brand presence within independent Asian grocery retailers. This is a hands‑on, relationship‑driven position for someone who can walk into a store with confidence, open doors quickly using an established network, and build sustainable, repeat‑order accounts. The role blends new business acquisition with ongoing account management, supported by a competitive salary and commission structure linked directly to sales performance.

Key Accountabilities

* Leverage an existing network of independent Asian grocery and ethnic food retailers to establish immediate traction within the territory

* Prospect, open and onboard new retail accounts across Greater London and the M25

* Develop existing accounts through regular store visits, order follow‑ups and range expansion

* Clearly communicate product positioning, pricing and commercial terms to buyers and store owners

* Gather and provide market intelligence including competitor activity, pricing trends and retailer insights

* Work closely with operations to manage stock availability, deliveries and order fulfilment

* Maintain accurate records of sales activity, pipeline progression and account performance

* Support in‑store activations, sampling initiatives and seasonal promotional campaigns

People Profile

* Minimum 3 plus years’ field sales experience within UK food, FMCG or grocery industry

* A proven and active network of independent Asian grocery retailers across Greater London and/or the M25

* Demonstrable sales success with evidence of consistent target achievement and account growth

* Strong communication skills with the ability to build credibility and rapport at the store‑owner level

* Commercially astute with the ability to convert market insight into actionable sales opportunities

* Confident using sales and invoicing systems, with basic proficiency in Microsoft Excel

* Full, clean UK driving licence and willingness to travel extensively across the territory

* Experience selling health, wellness or clean‑label products is advantageous

* Knowledge of Indian D2C brands and the premium ethnic food category is beneficial

* English essential; additional languages such as Hindi, Punjabi, Gujarati or Urdu are an advantage

We regret we cannot offer visa sponsorship and can only consider candidates who hold right to work in the UK.

To apply, please e‑mail in strict confidence, with a comprehensive CV, including salary details, quoting the above reference and for the attention of James Constable.

Due to a high volume of responses, we cannot reply to each application individually. If you have not had a response within one week, we are sorry to say your application has not been successful on this occasion