Executive Assistant to Founders (London)

Serviceform is a fast-growing B2B SaaS scaleup helping hundreds of businesses across Europe scale faster with powerful tools. With thriving offices in Barcelona, Stockholm, Helsinki, and Sri Lanka, we're now planting our flag in London and we're looking for an energetic, proactive Executive Assistant to work directly with our Founders (Iranthi and Jarkko) and grow with us.

You'll be our first hire in London. That means no layers, no bureaucracy, just direct impact from day one. You'll have full onboarding support from our international team and regular face time with the founders.

What you'll actually do

Your core focus from day one is keeping the founders organised and effective: calendars, email, travel, meetings, and making sure nothing falls through the cracks. You're always two steps ahead.

As you settle in, the role expands:

• Research and recommend industry events, conferences, and networking opportunities that align with our growth in the UK and beyond.
• Plan and run events, from intimate dinners and podcast recordings to larger customer-facing gatherings.
• Create presentations and marketing materials in Canva, and use LinkedIn Sales Navigator to support outreach.
• Join internal and external meetings. You're comfortable with stakeholders at all levels and know how to represent Serviceform professionally.
• Write meeting memos
• Schedule meetings with decision makers
• Find and automate receipts for accounting
• Booking business travel
• Handle whatever else comes up. No two days look the same, and you're excited about that.

Who you are

• You don't wait to be asked. You see what needs doing and you do it.
• Must have strong experience working as an EA or in an Operations role with Founder or CEO minimum for 5 years.
• Tech-savvy, comfortable picking up tools like Canva, Google Drive, LinkedIn Sales Navigator, Slack, ChatGPT, Claude, Gemini, and whatever else we throw at you.
• A strong communicator who's confident meeting new people, making introductions, and building relationships.
• Highly organised but adaptable when priorities shift (and they will).
• Detail-oriented and reliable. You catch the things others miss.
• Understand business.

Big plus if you:

• Know your Hogwarts house (and aren't afraid to defend it)
• Can quote Friends episodes unprompted

Compensation

• £40,000 to £48,000 per year depending on experience
• For the right person, there's the possibility of equity as you grow with us

Why Serviceform

• Hybrid working: 3 days per week from our Covent Garden coworking space, the rest remote.
• International exposure: work with teams across four countries
• A supportive, ambitious, fast-paced team where your impact is felt immediately.

How to apply

Apply with LinkedIn and in a few sentences tell us why this role excites you. We'd love to hear what you'd bring to the table.

Please note: you must already have the right to work in the UK. We're a small team and unfortunately unable to offer visa sponsorship at this time.

We look forward to growing together in London!