Join a fast‑growing global events brand where you’ll own multi‑channel campaigns end‑to‑end and play a pivotal role in driving the success of three flagship international conferencesSalary £35k to £39k plus benefitsRole type PermanentLocation London/HybridWe are seeking a skilled and dynamic Senior Marketing Executive with proven experience executing multi-channel campaigns across email, social, websites and marketing automation platforms.This is a fantastic opportunity to join a high growth B2B data, intelligence and events business in a red-hot sector and play a major role in its next stage of growth.Organised, creative and analytically minded, you must be able to deliver highly effective marketing campaigns, crafting compelling content, optimising digital channels and utilising marketing automation to maximise registrations, conversions and brand visibility across the full events portfolio.Key ResponsibilitiesCampaign planning & executionSupport the marketing manager with campaign development and own execution for the events portfolio (three global conferences & awards and webinars) across email, social, websites and advocacy toolsContent & copywritingExperienced in copywriting for email, web, social and digital advertisingPlan and monitor social media content and continue to drive LinkedIn followers and engagementCreating engaging email campaigns and optimising conversion on landing pagesWriting and coordinating signoff for copy and creative briefs for event collateral as well as onsite signageManaging website updates and optimisation throughout the campaignsMarketing automation & dataExperience with HubSpot in managing the database for events including segmentation, data capture and listsManaging content marketing campaigns for video interviews conducted at eventsManage and optimise marketing automations and nurture campaignsUnderstand weekly reporting of campaign activity against KPIs and benchmarksAttend regular weekly meetings with internal stakeholders to discuss campaign performance, recommendations and establish the upcoming campaign scheduleMeasure results in campaign reports and make recommendations for future executionCollaborate closely with subscriptions marketing to support cross-sell activities and subscription campaigns where required.Support on marketing projects to improve our overall marketing capability – e.g. automation, lead nurtureCo-ordinate with sponsorship, production, sales, logistics on marketing collateral and plans.Required experience & skills2 – 3 years’ experience in a B2B event marketing environmentExecuting multi-channel marketing campaignsWorking at pace, so organised and reflectiveUpdating websites with speaker and sponsorsExperience in composing compelling messages for different audience segmentsExperience using a marketing automation platform, ideally HubSpotAn understanding of Google’s suite of productsYou are an ambitious marketing exec looking for your next role where you can continue to develop your marketing skillsYou are organised and manage projects seamlessly, ensuring tasks are prioritised effectively and deadlines are metYou’re able to manage and prioritise your workload and articulate the status of your projectsWith an analytical mindset you can prepare and discuss campaign results in a clear and compelling manner, leveraging data to drive informed decisionsYou’re a confident communicator, comfortable seeking assistance and input from the Marketing Manager and others when needed and enjoy building strong collaborative relationshipsYou’re proactive, creative and results focused, and love achieving your goals.You demonstrate strong attention to detail, ensuring accuracy across campaign assets, reporting, and project deliverables #J-18808-Ljbffr