About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About The Role

As an Enterprise Account Executive at Anthropic, you'll join the foundational team at the forefront of introducing our cutting‑edge AI productivity API and SaaS solutions to consumer‑packaged goods companies across the EMEA markets. You'll drive the adoption of safe, frontier AI by securing strategic deals with CPG brands. Leveraging your consultative sales expertise in the CPG sector, you will propel revenue growth while becoming a trusted partner to CPG stakeholders, helping them embed and deploy AI and uncovering its full range of capabilities in brand management, supply chain, and category planning. In collaboration with GTM, Product, and Marketing teams, you will continuously refine our value proposition, sales methodology, and market positioning to resonate with CPG decision‑makers. The ideal candidate will have a passion for developing new market segments, pinpointing high‑potential opportunities, and executing strategies to capture them. By driving deployment of Anthropic's emerging products, you will help enterprises obtain new capabilities while also advancing the ethical development of AI.

Responsibilities

• Win new business and drive revenue for Anthropic within the CPG sector. Navigate complex CPG organisations to reach key decision‑makers, educate them about our services, and help them succeed with Anthropic. Own the full sales cycle, from first outbound to close.
• Design and execute innovative sales strategies tailored to CPG procurement cycles and budgeting processes to meet and exceed revenue quotas. Analyse CPG market landscapes, trends, and dynamics to translate high‑level plans into targeted sales activities and campaigns.
• Spearhead market expansion by identifying new use cases within brand teams, supply chain functions, and commercial operations. Collaborate cross‑functionally to differentiate our offerings for CPG applications.
• Navigate complex CPG stakeholder ecosystems—including executives, administrators, IT departments, and procurement offices—to build consensus.
• Inform product roadmaps and features by gathering feedback from users and conveying CPG market needs. Provide insights that strengthen our value proposition for CPG.
• Continuously refine the CPG sales methodology by incorporating learnings into playbooks, templates, and best practices. Identify process improvements that optimise sales productivity and consistency.

You May Be a Good Fit If You Have

• 8+ years of B2B sales experience in SaaS, API solutions, or emerging technologies.
• A track record of managing complex sales cycles within CPG organisations and securing strategic deals by understanding both technical requirements and CPG use cases.
• Demonstrated ability to navigate CPG organisational structures and procurement processes, building consensus among diverse stakeholders including executives, administrators, and IT departments.
• Extensive experience negotiating complex agreements within CPG procurement frameworks and policies.
• Proven experience exceeding revenue targets by effectively managing an evolving pipeline and sales process.
• Excellent communication skills and the ability to present confidently to various CPG audiences, from brand managers and category leads to senior executives.
• Deep understanding of CPG buying cycles, decision‑making processes, and key pain points.
• A strategic, analytical approach to assessing the CPG market combined with creative, tactical execution to capture opportunities.
• A passion for and/or experience with advanced AI systems and their applications, and a strong commitment to ensuring frontier AI systems are developed safely and ethically for CPG use.

Annual Salary

£280,000—£330,000 GBP

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time, although some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas. However, we cannot sponsor every role for every candidate. If we make you an offer, we will make every reasonable effort to get you a visa, with the help of an immigration lawyer.