Were working with a premium consumer brand at an exciting early stage of its direct-to-consumer journey. With a strong product, loyal customer response, and solid operational foundations already in place, the business is now entering its next phase.Focusingon refining performance, understanding its ideal customer, and building a scalable growth engine.This is not about rapid scaling for the sake of it. The priority is getting the fundamentals right.Identifying the right audiences, improving conversion, and creating a consistent, data-led approach to growth.As a Ecommerce Manager, youll play a central role in this journey. Youll take full ownership of day-to-day digital performance, bringing structure to trading, clarity to decision-making, and momentum to testing and optimisation. This role is ideal for someone who enjoys being hands-on,executing campaigns, analysing results, and continuously improving performance.Youll work closely with senior leadership as a trusted partner, helping to reduce noise, focus on what works, and build confidence in the channels and tactics that will drive future growth. Over time, youll move from testing and learning into shaping a more defined, scalable acquisition strategy.Key ResponsibilitiesOwn trading performance:Run weekly performance reviews, identify priorities, and drive actionsImprove conversion:Optimise the Shopify site, diagnose drop-offs, and implement practical CRO improvementsRun paid media:Plan, launch, and optimise campaigns (Meta, Google etc.) with a focus on testing and learningLead email marketing:Build and optimise flows, segmentation, and campaigns to support conversion and retentionDrive acquisition:Test audiences, messaging, and offers to identify the most effective growth leversEmbed test & learn:Create a consistent experimentation rhythm and turn insights into clear next stepsCollaborate cross-functionally:Work closely with brand and operations to ensure a seamless customer journeyWhat Were Looking ForProven hands-on experience in D2C e-commerce or digital marketingThrives in early-stage or fast-moving environmentsStrong paid media execution experience (not just managing agencies)Experience with email platforms and lifecycle marketingGood working knowledge of Shopify and conversion rate optimisationComfortable analysing performance data and making commercial decisionsWhy This Role?Real ownership of performance, not just oversightOpportunity to shape growth in an early-stage D2C businessTest, learn, and build something from the ground upHigh visibility role with direct impact on commercial outcomesJBRP1_UKTJ