You'll drive data-led improvements to the user journey, with CRO as the primary lever to increase acquisition and retention. You’ll shape the performance roadmap, enable regional teams with frameworks and best practices, and partner closely with product and experimentation teams to execute high-impact tests. This role demands strong leadership, a test-and-learn mindset, and the ability to influence cross-functional stakeholders.

Accountabilities

1. CRO & Experimentation (Primary Focus)

• Define and lead a CRO strategy across the Max.com user journey.
• Partner with product and UX teams to plan and execute high-impact A/B and multivariate tests.
• Enable regional teams with guidance and tools for test ideation and optimisation.
• Champion a test-and-learn culture across marketing, with a focus on iterative improvement.
• Translate test results into actionable insights and scale winning variants globally.
• Track performance against targets and ensure learnings are shared and applied consistently.

• Lead the marketing strategy for SEO to support organic traffic growth across EMEA.
• Collaborate with technical SEO teams and regional marketers on on-site optimisation.
• Set performance benchmarks and monitor ongoing SEO effectiveness to support long-term visibility.

• Shape and maintain the organic performance roadmap aligned with acquisition goals.
• Act as a key marketing stakeholder in cross-functional forums, representing CRO and SEO priorities.
• Ensure alignment across regional and global teams to support effective execution of initiatives.

Qualifications:

• 10+ years in digital growth roles, with deep expertise in CRO and strong understanding of SEO.
• Proven track record driving growth through experimentation and user journey optimisation.
• Strong analytical and performance measurement skills, with hands-on experience using testing tools.
• Experience partnering with product, engineering, and UX teams to deliver impactful change.
• Ability to lead and influence across complex organisations and multiple regional stakeholders.

Work Environment:

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

As Director of Organic Growth, you will lead Conversion Rate Optimisation (CRO) and SEO strategy for Max.com, with a strong focus on scaling experimentation and performance across EMEA markets. Sitting at the intersection of marketing, product, analytics, and regional teams.