Role Summary DirectorAtHome (AH) is the enterprise leader responsible for accelerating and transforming the AtHome business across the market through a unified, insight-driven, and execution-focused system agenda. The role owns the end-to-end At-Home strategy and partners with the bottler and cross‑functional teams to deliver 360 Integrated Activation across AH Channels & Key Customers. A core mandate of this role is leading commercial execution excellence, accelerating system capabilities to predictive, insight‑led, and value‑driven models that improve availability, basket incidence, and cooler performance. The Director is fully accountable for owning AtHome channel system performance, jointly defining and monitoring KPIs, and driving mitigation and acceleration actions to meet system BP volume, revenue, and share targets. The role integrates data, analytics, and AI across planning, forecasting, promotion, and in‑store activation—enabling a modern, scalable, and future‑ready operating model that unlocks sustainable growth across all AtHome channels. What you will do for us Lead AtHome Strategy, 360IA & System Alignment Lead the creation of Annual Business Plan and long‑range AtHome strategies, translating them into integrated 360 Integrated Activation (360IA) execution roadmaps that span portfolio, RGM, media, omnichannel activation, digital shelf, and in‑store execution. Lead high‑impact strategic initiatives, including 360 integrated activation, category development, omni‑channel execution, digital shelf, and data‑driven customer planning tailored to Grocery, Discounters, and key customers. Act as the senior system orchestrator, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key retailers behind a unified AtHome growth. Drive AtHome Commercial Execution Excellence Lead commercial execution excellence for the AtHome business in the market, shifting execution to a predictive, insight‑led, and value‑driven approach that grows availability, basket incidence, and cooler performance. Embed RGM, financial modelling, and scenario planning into AtHome decisions to optimize price‑pack architecture, promo intensity, and margin. Own AtHome Channel Performance & System KPIs Own system AtHome channel performance, jointly setting and monitoring KPIs and leading mitigation and acceleration initiatives to deliver Business Plan volume, revenue, and share targets. Govern AtHome performance routines to ensure they are insight‑driven, future‑focused, and action‑oriented, rather than reporting‑led. Maintain a predictive, data‑driven view of competitive, retail, and regulatory dynamics to proactively shape system responses and protect performance. Lead Data, Digital & AI‑Enabled Transformation Lead the data, digital, and AI transformation of the AtHome business, embedding predictive insights into pricing, promotion, demand forecasting, assortment, and digital shelf execution to modernize planning and execution. Leverage advanced analytics and AI to identify incremental revenue, profit, and conversion opportunities across brands, packs, shoppers, occasions, and price tiers. Champion a test‑learn‑scale operating model, accelerating the adoption of digital tools and analytics across the entire Company‑bottler At Home system. Experience & Capabilities Strong AtHome and retail channel expertise, with deep understanding of customer needs, retailer dynamics, and execution levers across AH Channels and customers. Robust commercial, RGM, and financial skills, with experience applying price‑pack architecture, financial modelling, and scenario planning to drive profitable, insight‑led decisions. Proven leadership in data‑digital‑and AI‑enabled transformation, embedding predictive analytics and digital tools into AtHome planning, execution, and performance management. Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated end‑to‑end execution. Strategic and execution‑focused leader, skilled at translating strategy into disciplined, high‑quality in‑market delivery. Exceptional communication and stakeholder management, with strong executive presence. In‑market experience preferred; franchise system or matrix leadership experience beneficial. Travel Up to 25%, depending on business needs. Location United Kingdom Travel Required 0% - 25% Relocation Provided No Job Posting End Date May 8, 2026 #J-18808-Ljbffr