Director of Telephony Sales and Customer Acquisition

Director of Telephony Sales & Customer Acquisition
Contract: Full‑time, Permanent
Location: Maidenhead, Berkshire (Hybrid flexible, 3 days office per week)
Salary: Up to £100,000 per annum + performance‑based bonus

Role Summary

We are seeking an exceptional sales leader to architect, launch, and lead our entire telephony sales department for pre‑paid funeral plan products. This role offers the chance to make a profound commercial and compassionate impact on families.

Your Role in Our Story

You will oversee financial strategy, investment oversight, risk management, and regulatory compliance for Dignity’s Funeral Plan Trusts. Your leadership will protect and grow our trust‑based operations while upholding transparency and accountability.

What You’ll Be Doing

• Build a best‑in‑class telephony sales function for pre‑paid funeral plans; set the vision, strategy, and operational blueprint.
• Recruit, coach, and inspire a high‑performing team of inbound and outbound sales professionals.
• Deliver ambitious sales targets, optimise conversion rates, and ensure every customer interaction meets the highest standards of care and compliance.
• Champion a customer‑centric approach, maintaining outstanding satisfaction scores (CSAT, NPS) and upholding FCA and FPCOB regulatory standards.
• Collaborate with Marketing, Operations, Technology, and Compliance to integrate sales processes and generate robust reporting.
• Leverage sales technology, CRM, and analytics tools to drive efficiency, transparency, and results.

Qualifications

• Senior leadership experience in call‑centre or telesales environments, ideally managing 30‑50 FTE.
• Proven track record in delivering or exceeding multi‑million‑pound revenue targets through telephony‑based sales.
• Deep understanding of call‑centre metrics, performance management, and compliance frameworks.
• Inspirational leadership style with a passion for developing people and building high‑performance cultures.
• Strong commercial acumen, strategic thinking, and a passionate drive for results.
• Commitment to ethical sales practices and delivering exceptional customer outcomes.

Why This Matters?

• Purpose: Make a real difference in families’ lives by helping them plan for the future with confidence.
• Autonomy: Shape and lead a critical business function with full executive support.
• Reward: Competitive package, recognition, and the chance to leave a lasting legacy.
• Growth: Join a senior leadership team driving innovation and transformation in a vital sector.

What We Provide

• Annual salary up to £85,000.
• Performance‑Based Bonus.
• Company Bonus Scheme (10%).
• £6,000 Car Allowance.
• 25 Days Holiday + Bank Holidays.
• BUPA Private Healthcare (Family).
• Pension Scheme 4% Matched.
• Life Assurance X4 Annual Salary.
• Free On‑Site Parking.

Next Steps

To be considered for this role, please submit your application via the ‘apply’ button. A member of our Talent Team will review your application.

About Us

We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. We are building the UK’s leading end‑of‑life company, operating alongside Farewill to support families before and after a funeral.

FCA Statement

We are regulated by the FCA; some roles may be subject to background checks.

Equality, Diversity and Inclusion Statement

We know that diverse teams make better decisions and create a better place to work. Whatever you are, wherever you are from, and whatever your life looks like, we’d love to hear from you. If you need anything to make the process more accessible, please let us know.

EEO Statement

We welcome applications from all backgrounds and are committed to a fair hiring process.