As Digital Trade Executive, you will work with the Senior Digital Trade Optimisation Manager to ensure that the commercial objectives are delivered for the Home, Fabrics & Gifting categories in a timely manner. You will develop a trading strategy that at its heart is focused on providing the best customer experience to deliver online growth.

Key Responsibilities

Site Trading:

• Up-skill the wider business in all aspects of the digital customer journey for the category.
• Produce daily and weekly trade reports and work closely with the Buying, Merchandising and Senior Digital Trade Manager to adjust strategies and activity accordingly.
• Review customer journeys to provide actions on problem journeys and how to optimise with current customer shopping behaviours.

Web Optimisation & Content:

• Continually optimise digital touch points to improve efficiency and ensure customers have a reason to return to the site, working with key stakeholders to ensure a seamless customer journey across all touch points.
• Maintaining website content, products and promotions in a manner that optimises the online customer journey and improves product views and add to bag rates.
• Ensure category initiatives and campaigns are executed across the site to the highest standard.
• Work with the Senior Digital Trade Manager in the development of campaigns, optimising landing pages, search results and the customer journey to maximise sales.

Strategy:

• Work closely with the Liberty London team to ensure the online strategy and calendar is aligned with the Liberty London business strategy.
• Define and effectively communicate the digital category strategy to the wider team to ensure delivery of campaigns are in line with the category strategy.

Cross-team collaboration:

• Work collaboratively to improve processes and communication flows across the wider teams.
• Work closely with the Marketing and Design teams to maximise traffic-driving opportunities.
• Work with the data insights teams to understand the multi-channel customer in detail, producing changes to the trading plan and customer proposition and journey based on this data.
• Manage the overall production process helping the Trade Assistants to prioritise products and brands to be launched on the website in the most efficient and timely manner possible.

Third party tooling:

• Collaborate with third-party vendor Bazaarvoice to manage and optimise customer reviews and user-generated content (UGC) across the website, enhancing social proof and customer engagement.
• Drive continuous site optimisation through ongoing A/B testing using third-party tools like Dynamic Yield; proactively identify and implement new opportunities to improve user experience and conversion rates.
• Analyse customer journeys and site behaviour using ContentSquare to identify pain points and opportunities, providing actionable recommendations for site improvements.

Knowledge, Skills and Abilities

• Ability to forge and build key internal relationships. (With divisional buyers and other key business stakeholders)
• Strict time management. (Ensuring key launches are within agreed launch dates and in line with store where necessary.)
• Maintaining product quality on the site. (Image, copy, pricing, attributes)

Competencies

• Focus on Improvement: Customer Focus
• Focus on Improvement: Commercial Thinking
• Focus on Improvement: Drive for Excellence
• Your Impact on Others: Working with Others
• Your Impact on Others: Communication
• ·Making Things Happen: Prioritisation & working on own initiative

Platform & Tooling Knowledge – preferred but not required

• Salesforce
• Google Analytics
• Pyramid BI
• ContentSquare
• Dynamic Yield