Digital Marketing Manager

New Yesterday

Central Employment Marketing & Digital division are delighted to be working with an established eCommerce & bricks-and-mortar Retailer, as they look to appoint a Digital Marketing Manager.Full-time, office based role, mentoring a Creative, eCommerce and Performance Marketing teamUp to £50,000 DOE + benefitsDigital Marketing Manager profile: This role requires someone who understands performance marketing, revenue growth and return on investment. As a Digital Marketing Manager you will analyse data, shape strategy and ensure marketing spend delivers measurable results while supporting wider sales activity.This role will suit someone who can combine strategic thinking with practical delivery and fresh ideas.Key Responsibilities Develop and deliver the annual digital marketing strategy aligned with business targetsMonitor website sales performance and marketing channel results through regular reportingManage the digital marketing budget to maximise financial returnWork with the Ecommerce Executive to improve website performance including conversion rate, basket completion and average order valueOversee paid media campaigns across search and social platforms to achieve strong return on ad spendCoordinate social media content across paid and organic channels with the Design team and Digital Marketing ExecutiveOversee planning and delivery of email marketing campaignsManage relationships with external partners including Shopify specialists and SEO agenciesEnsure campaigns are delivered efficiently through clear processes and planningLead and support the digital marketing team to maintain high standards and performanceKeep up to date with marketing technology, automation opportunities and industry developmentsMonitor competitor activity, market trends and customer behaviour to inform future strategy Skills and Experience Required Proven experience managing paid media campaignsOperated within an eCommerce Retail or B2C setting Strong commercial awareness and experience managing marketing budgetsAnalytical mindset with confidence interpreting performance dataStrategic thinker who can translate insight into actionGood creative judgement and attention to detailExperience leading marketing projects or teams JBRP1_UKTJ
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Location:
York
Job Type:
FullTime

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