Baltic Recruitment are currently recruiting for a Permanent Digital Marketing Executive for a client located in Sedgefield, in a hybrid role. Working for a design and manufacturing business who provides product solutions that power mission-critical communication systems worldwide. Their technologies support applications across space, aerospace & defence, telecommunications, and critical communications.As the business grows, they are looking for a Digital Marketing Executive to help drive their digital presence, support demand generation, and enhance brand visibility. This is a hands-on role focused on delivering and optimising the company's digital marketing activity across web, CRM, and social channels.You will play a key role in executing data-driven campaigns, managing marketing technology, and supporting account-based marketing (ABM) initiatives-working closely with Business Development and internal stakeholders to drive pipeline growth.Digital Marketing Executive Main Duties and Responsibilities:CRM & Marketing AutomationManage and optimise our CRM (HubSpot) as a marketing automation platformBuild and execute automated campaigns, nurture journeys, and lead scoringEnsure data accuracy, reporting integrity, and GDPR complianceCollaborate with Business Development to support lead management and pipeline visibilityWebsite & Digital PerformanceManage website content, landing pages, and conversion optimisationSupport ongoing website development to improve UX, SEO, and lead generationAnalyse performance and drive continuous improvement through insightWork with internal teams and external agencies on enhancementsSocial Media & ContentPlan and deliver content across LinkedIn and key B2B channelsSupport brand awareness and thought leadership campaignsManage content calendars and optimise performance across paid and organic activityAccount-Based Marketing (ABM)Support the development and execution of ABM campaignsCreate targeted, multi-channel journeys across email, web, and socialTrack engagement and campaign effectiveness to support pipeline growthReporting & InsightProduce regular reports on campaign and channel performanceUse data-driven insights to improve ROI and inform decision-making Digital Marketing Executive Applicants:Must be a proactive and detail-oriented marketer with a passion for digital performance and continuous improvement.Experience in a B2B digital marketing roleStrong knowledge of CRM and marketing automation (HubSpot preferred)Hands-on experience managing websites (WordPress) and digital campaignsExperience delivering social media activity in a B2B environmentStrong analytical skills with the ability to turn insight into actionDesirable:Experience with account-based marketing (ABM)Knowledge of SEO, paid media, and conversion optimisationExperience working alongside Business Development teamsCompany Benefits:Being part of a collaborative and growing businessPlay a key role in shaping digital marketing strategy and performanceCompetitive salary and benefits packageJBRP1_UKTJ