Digital Marketing Executive

New Today

We are working with a well-established, fast-growing organisation operating in a specialist technology sector, supporting businesses and public sector clients with innovative solutions.They are looking for a Digital Marketing Executive (B2B) to help drive brand awareness, generate high-quality leads and support engagement across a commercial audience. This is a varied digital B2B role covering content, performance marketing, CRM and analytics, with a strong focus on using AI tools to improve efficiency and results.Key ResponsibilitiesSocial MediaManage and grow presence across professional platformsPlan and schedule content aligned to campaign goalsUse AI tools to support ideas and engagementSEO & Search VisibilitySupport website optimisation for search and discoverabilityIdentify keyword opportunities and content improvementsTrack performance and recommend changesPaid MediaAssist with planning and running paid campaignsSupport lead generation activity and campaign testingMonitor performance and optimise resultsCRM & EmailBuild and manage email campaigns and automationSupport lead nurturing and segmentationWork with sales teams to improve lead qualityWebsite ManagementMaintain and update website contentSupport UX improvements and landing pagesCollaborate with developers and internal teamsContent CreationProduce content such as blogs, guides and campaign assetsSupport development of longer-form content (e.g. webinars, downloads)Use AI tools to assist with content creationDesignCreate and manage digital marketing assetsBrief and work with external designersEnsure brand consistency across channelsDigital PRSupport outreach to industry publicationsAssist with press releases and brand visibility activityHelp position the business as a sector expertAnalytics & ReportingTrack campaign and website performanceSupport reporting and insight generationIdentify opportunities to improve resultsAbout YouMinimum 2 years' experience in B2B digital marketingExperience with paid media, CRM platforms, CMS and analytics toolsStrong written communication skills and understanding of B2B audiencesFamiliarity with AI tools for marketing and automationExperience in creating lead magnetsData-driven mindset with attention to detailExperience working with internal teams and external partnersDegree in Marketing, Communications or similarInterest or experience in technology-led sectorsExposure to digital PR or media outreach #J-18808-Ljbffr
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Location:
Leeds
Job Type:
FullTime

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