Digital Marketing Executive (CRM & Social Media Focus) - Up to £32,000 Location: London based (office & site visits) with 1-day WFH An exciting opportunity for a CRM-led Digital Marketing Executive to join a fantastic pub company . This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data-led marketing campaigns. Key Responsibilities: Plan, build, and deliver CRM/email marketing campaigns end to end Develop and optimise automated customer journeys and personalised communications Segment customer data to deliver targeted and relevant messaging Manage and maintain the CRM system to ensure accurate campaign execution Conduct A/B testing to improve engagement and conversion performance Monitor, analyse, and report on CRM campaign results Support planning and delivery of organic social media content Assist in creating engaging social content including copy and visuals Work closely with internal teams to align CRM and social activity with business goals Stay up to date with CRM, digital marketing, and social media trends Ideal Profile: Proven experience in CRM and email marketing Strong understanding of customer segmentation, automation, and campaign optimisation Experience supporting social media activity Analytical mindset with strong reporting skills Highly organised with strong attention to detail Hospitality, retail, or multi-site experience is beneficial If you are keen to discuss the details further, please apply today or send your cv to Kate B OR call 0207 790 2666

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