Job Title: Digital Experience Manager

Location: London (Hybrid, 2 days in office)

Contract: 6 months

Hours: 35 hours per week

Contract Type: Full-time Monday-Friday

Role Overview:

We are seeking a Digital Experience Manager to join the Digital and Innovation team within the wider Customer & Digital department. The team is responsible for improving customer-facing digital platforms – including the app, websites, and online banking, to deliver best-in-class experiences for both the customer and the business. You’ll join a collaborative data-driven environment, where digital performance and customer satisfaction are at the heart of every decision.

This role is central to driving continuous improvement across our digital customer channels, particularly the websites – with a focus on improving the customer journey/experiences. You’ll work with our co.uk and content management team, helping ensure smooth, intuitive experiences for customers by collaborating with product owners, marketers, designers, and optimisation teams to enhance the customer journey using data analysis and make recommendations on what works best for customers and the business as a whole.

Key Responsibilities

Customer Experience & Journey Optimisation:

• Drive enhancements to the customer experience across the bank’s website and digital self-serve platforms.

• Make incremental improvements based on customer behaviour, insight and performance data.

• Collaborate with product, brand, design, and paid media teams to improve landing pages and product journeys from entry to conversion.

• Support the handoff between digital touchpoints (e.g., landing page > product detail > online banking/app).

Data & Analytics:

• Analyse customer behaviour and performance using tools like Adobe Analytics, Contentsquare, Similarweb and Decibel.

• Track performance of digital content and journeys using key KPIs.

• Make data-led recommendations for continuous improvement and conversion rate optimisation.

• Test and validate ideas using A/B testing and personalisation tools such as Adobe Target.

Content & Platform Management:

• Partner with the Content Management team to ensure website content is relevant, optimised, and aligned with customer needs.

• Understand levers within the website ecosystem – SEO, navigation, search, testing, and UX.

• Influence journey design and self-serve functionality to reduce friction and unnecessary contact.

Stakeholder Engagement & Delivery:

• Present insights, reports, and recommendations to stakeholders in a clear and compelling way.

• Support end-to-end project delivery and lead initiatives where needed.

• Communicate effectively across cross-functional teams, building positive working relationships.

Skills & Experience Required

• Candidates must come from a digital-first background.

• Hands-on experience working across digital platforms and channels, in particular websites.

• Confident with key website metrics, KPIs, and performance optimisation tactics.

• Experience with Adobe Analytics, AEM, Similarweb, Adobe Target, Contentsquare, and Decibel (or similar tools).

• Deep understanding of website ecosystems including SEO, journey mapping, A/B testing, and UX optimisation.

• Analytical mindset – able to turn insights into simple, actionable strategies.

• Excellent verbal and written communication skills; confident presenting to varied audiences.

• Strong stakeholder and project management skills – able to coordinate across teams and manage competing priorities.

• Curious, proactive, and eager to learn and grow within a fast-moving digital innovation environment.

• Able to lead and influence even without formal line responsibility.

About Barclays

Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays businesses include consumer banking and payments operations around the world, as well as a top-tier, full-service, global corporate and investment bank, all of which are supported by its service company which provides technology, operations, and functional services across the Group.

Values

Everything Barclays does is shaped by its five values of Respect, Integrity, Service, Excellence, and Stewardship . The Barclays values inform the foundations of its relationships with customers and clients, but they also shape how Barclays measures and rewards the performance of colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.

Diversity

Barclays aims to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included, and their talents are nurtured, empowering them to contribute fully to Barclays’ vision and goals.

Hybrid

At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. We have a structured approach where colleagues work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.

Your Benefits

As a contract employee of Randstad Sourceright, you’ll receive a wide range of financial and personal benefits. There’s enrolment in a pension plan (after 12 weeks on assignment) and holiday pay . You’ll also get 24/7 access to an Employee Assistance Programme , designed to help you deal with any problems that could be affecting your home or work life. Plus, there are discounts at a wide range of high street shops, restaurants, and entertainment venues — from Asda to Zizzi Italian restaurants.