Digital Engagement Lead
New Yesterday
Are you a creative strategist with a passion for digital marketing?
Core Responsibilities
- Define strategy and orchestrate digital-first marketing and brand initiatives focused on audience engagement to recruit and retain new and existing audiences on LEGO.com for grown-ups
- Drive collaboration with Content, Marketing and Product departments to create innovative and deeply engaging destinations and journeys
- Ensure integration of engagement plans and priorities with E-Commerce and LEGO Retail teams ensuring strong synergy and collaboration
- Liaise with Product teams to ensure engagement priorities are well defined and coordinated into Product backlogs and Objective Key Results
- Leverage data and analytics to build a proven foundation of campaign best practices and user behaviors to guide future campaigns and channel growth strategy
- Champion digital innovation to build a truly differentiated brand experience full of LEGO magic
- Matrix Partner management communicating expectations, progress and timelines clearly to ensure alignment across +6 divisions/teams
- Collaborate with the Parents & Shopper Engagement team and relevant partners to define audience and engagement strategy, OKRs and budget needs for the coming year
Digital Consumer Engagement is transforming to deliver direct and long-lasting relationships with consumers. This role sits within the Grown-Ups Engagement team who strive to bring adults closer to our products. No matter if they're a parent, gift-giver, LEGO fan or all three.
The Parent & Shopper Engagement team is accountable for the end-to-end engagement strategy for grown-ups’ audiences on LEGO.com setting vision, direction and ambitions from which the various centres of expertise (Marketing, Content and Editorial, Product, Data and Insights) create their strategies. It delivers strategies, drives programmes of work across digital products which engage and delight consumers and crucially, will attract and convert them into a direct and long-lasting relationship with the LEGO group.
Do you have what it takes?
- Several years experience either in a digital marketing and campaign role
- Solid understanding of the digital marketing ecosystem and of customer behaviour economics, metrics
- Consistent track record of programme (portfolio) management with the ability to move between strategic discussions and operational details
- Excellent partner leadership skills
- Experience in delivering innovative experiences in consumer digital products or services with strong consumer brands
- Understanding of nowadays digital development processes
- Understanding of product and growth marketing
- Understanding of content creation and optimization
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today. #J-18808-Ljbffr
- Location:
- London, England, United Kingdom
- Salary:
- £100,000 - £125,000
- Category:
- Management & Operations
