We show up to redefine growth within the industry, every single day. Our unique approach, unparalleled customer service, and our people are the drivers of collaboration, innovation and lasting, impactful change for our clients.

This isn't just a job. We will invest in you and there will be opportunities for long‑term progression. We share ideas regardless of role, harness team spirit and take pride in celebrating our work.

At XD, AI is at the heart of how we evolve. We’re pioneering the integration of artificial intelligence across digital marketing to redefine how practices grow, think, and connect with their audiences.

You

You have an AI‑first mindset and can demonstrate real‑world experience applying AI to digital strategy, marketing automation, creative workflows, and business innovation. You also understand local business marketing and have the vision to translate business objectives into comprehensive strategies that deliver measurable growth for our clients. You have a natural ability to lead teams and build data‑led strategies.

• You have extensive experience leading digital marketing strategy and execution, with a deep understanding of how data, creativity, and technology drive growth.
• You combine strong analytical thinking with curiosity for emerging tools – especially AI – using them to uncover insights and scale performance.
• You’re a natural leader who inspires and develops teams, creating an environment where innovation thrives.
• You know how to optimise marketing funnels end‑to‑end for measurable impact.
• You’re confident presenting to senior stakeholders, bringing clarity to complex ideas and strategy.
• You thrive in a fast‑paced, evolving environment and are motivated by shaping what comes next.

The role

You will be responsible for setting and executing the overall digital strategy for our client portfolio, managing key clients, and ensuring exceptional performance across all digital channels whilst leading and developing our digital team.

You will also help spearhead XD’s AI transformation with our CEO, leading initiatives that integrate artificial intelligence into every stage of our client and internal workflows, and identifying opportunities to create scalable, next‑generation marketing solutions.

Strategic leadership and performance management

• Develop and execute comprehensive digital marketing strategies aligned to client business objectives and agency growth goals
• Take ownership of campaign performance, implementing strategic optimisations
• Lead monthly and quarterly business reviews with key clients, presenting insights and future strategy recommendations

Team leadership and client development

• Lead and mentor the digital marketing team, fostering a culture of continuous learning and high performance
• Act as a senior advisor and point of contact to key clients on their digital marketing strategy and long‑term growth plans
• Identify opportunities to expand our service offering and grow client relationships
• Collaborate with our Client Success Managers to ensure seamless delivery and client satisfaction

Hands‑on strategy and innovation

• Maintain hands‑on involvement where needed
• Lead the development of innovative campaign approaches and testing methodologies
• Stay current with platform updates, algorithm changes, and emerging digital marketing technologies
• Ensure all strategies are compliant with healthcare marketing regulations and best practices

Skills and experience

• Proven experience implementing or leading AI‑driven marketing strategies, tools, or systems
• 6+ years experience in digital marketing management roles, with at least 3 years in a leadership capacity
• Proven track record of developing and executing successful digital marketing strategies that drive measurable business growth, for local businesses
• Deep expertise across all digital marketing channels including paid media, SEO, social media, email marketing, and CRO
• Specific experience and knowledge of Local SEO
• Strong analytical skills with solid experience using GA4
• Proven ability to lead and develop marketing teams in a fast‑paced environment

Your values and XD’s values

• You thrive in a trust‑centred environment – you value transparency and authenticity
• You value partnership and collaboration – you believe that collaboration and shared strengths lead to the best outcomes
• You're committed to growth – learning and development are essential to you. You seek out knowledge and embrace growth to support both clients and the team
• You embrace change – you see change as an opportunity to innovate and grow, tackling new challenges with optimism and adaptability
• Respect is one of your values – as a two‑way path with clients, teammates and partners
• You thrive on feedback – you see feedback as an opportunity to learn and improve

We’ve built a benefits package that champions growth, creativity, and wellbeing – so you can thrive both in and out of work. Please contact us for details.

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Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Advertising Services